Advertising Methods For Small Businesses – Today, I’m going to show you 19 different marketing strategies with a proven track record of success for small businesses.
Once you have product/market fit, your growth is just a matter of great sales on the front end and good customer retention on the back end. By the end of this article, you will know what to do with your marketing.
Advertising Methods For Small Businesses
The purpose of marketing is to connect the value of your business to the right customer base. It’s a simple concept, but it can take on a million different shades.
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The answers to these questions determine which marketing strategies are viable and which are a waste of time.
There is no magic, universal plan that will transform your business. I don’t know what will work for you because I don’t know you. I don’t know your business. I don’t know your customers.
After reading this guide, you will have a broad understanding of the available marketing channels, each of which will hold the key to future growth.
Let’s discuss eight channels of rigorous digital strategies to be conducted online. The other eight are somewhat more general, with strategies that can be administered offline (although many also have online applications).
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Two million of the average business posts on Facebook; It’s a cheap and effective way to market to almost any audience.
Facebook ads go beyond advanced targeting. They allow you to target specific audiences based on location, interests, age, gender, online behavior and more.
Creating ads on Facebook is easy. You need a strong headline, a description copy, an image and a link.
Facebook Ads Manager also makes it simple to run and test multiple settings, allowing you to achieve a winning formula without repeating advanced technical skills and profitability.
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That said, many new users have a lot of difficulty succeeding in their first campaigns. It takes some persistence, but for the most part, the popular Facebook has created many 3rd party tools that can help you.
If you have decided that Facebook is the right channel for you, I recommend using the adEspresso tool to run your campaigns and accelerate your journey to a positive ROI.
If you run a business with a strong visual component, it might benefit from trying out Instagram Ads. As a subsidiary of Facebook, Instagram Ads benefit from the same data base and targeting options, while allowing you to connect with an audience that is more ready for visual sales.
A Google My Business (GMB) listing is one of the most important things you can do for your business.
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Of course, if you are running a local business for local clients, I dare say you have the most powerful strategy available.
What you see here is a paid item, through three Google My Business listings before we see the normal organic search results. If you place your GMB listing in the top 3, you can be among many qualified leads daily without paying advertisers.
Google My Business combines all of your different Google accounts in one central location, including your Google+ profile, Google Maps, Google reviews, access to Google Analytics and Google Insights data, and more. yet.
If you have a unique brand name, you can also get a great display like this that will show when people search for that name:
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GMB gives your business instant credibility and visibility, and like I said before, if you’re running a local business, it should be on your #1 priority list.
And best of all, ranking your GMB series is not difficult. It simply requires you to optimize your profile and then collect reviews and citations.
More than 40,000 searches are done on Google every second for every query. No other marketing method has the power to get your business in front of so many pairs of eyes.
Google Adwords is like the equivalent of online marketing channels. It’s been a long time. This is the author. It is expensive. And if you know what you are doing, it can be good for you.
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Although it is a paid channel, the purpose of Adwords is also to deliver specific search results to users, and as a result, it is less expensive for you if you use your own on-page SEO .
Google assigns a quality score to your ad, which depends on CTR (Click Through Rate), relevance and the page your landing page sends traffic to. It is the quality of the score factors in which the rating should be used to make an offer, with the higher the score the lower the price.
Unlike many of the channels we will discuss today, Adwords is a unique symbiotic channel that can be combined with many other strategies to maximize output. As a cost-effective marketing channel, it also allows you to get immediate results and scale as much as your budget allows.
18% of marketers said content marketing had the biggest impact on their business traffic of any channel in 2016.
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Content marketing is the process of creating and distributing high-value, relevant and consistent content to attract and retain a clearly defined audience and drive meaningful action.
Unlike paid advertising, content marketing has more long-term results. The initial fee is likely to be low, but the long-term, sustainable growth of visitors, leads, and customers can bring an amazing business.
Content is not limited to blog posts. Videos, podcasts, online courses, and many other mediums through which people consume information.
If you are considering this project for your business, make sure you have the time and capital needed to get started without an initial ROI, and then do your homework. Too many businesses these days are just wasting their resources producing mediocre content that doesn’t pay, now or ever.
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67% use social media to support employees, and 33% prefer to use social media instead of the phone. If people can’t find your business through social media, they will find your competitors who are on your preferred social channels.
The real question isn’t whether you have active social media accounts, it’s how much time and resources you should invest in growing your social media audience.
For example, Instagram users who follow fashion influences may actively shop for new looks. By building an active, fashion-savvy audience, a clothing retailer can create a consistent direct sales channel.
The key is knowing where your customers are and how they want to be approached. If social media answers both questions, your business channel is perfect.
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Whether you sell a product or provide a service, you can use coupon deal sites like Groupon to quickly promote your business.
Coupon sites can gather a large audience, allowing local, regional or even national businesses to offer limited time discounts to their members.
Benefits include mass exposure, targeted local advertising, increased brand awareness, and an influx of new customers. The cost of income comes in the form of lower sales. With Groupon, you are forced to discount your product by at least 50%, and at least half of the profit goes to Groupon.
In other words, unless you’re running a 300% markup, you’re going to lose money on the Groupon deal. Indeed, advertising pays.
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The main purpose of using coupon deal sites is not sales. The more significant your benefits, the more attractive the deal. The goal is to get people to trust your door or your product, and as a result, your customer retention strategies begin.
As an added bonus, many new potential customers will explore your website even if they don’t decide to make a trade deal.
If you have a lot of winnings, you can easily be overwhelmed with more customers than you are ready to handle, and if you don’t do the math right, you can lose a lot of money. It is important to be prepared and have a plan for dealing with new business at different levels.
It is also important to have perfect customer service in the post-sales phase of your business, because the prospects of your coupon-driven customers are harder to please than normal customers.
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Do your homework. Follow the deals happening in your area and see how they play out. If you can, talk to fellow business owners who run deals and learn from their experience.
And do – for the love of all that is good and honest – do the math.
Most people who visit your site won’t buy from you right away. Getting in touch for additional sales and “lead nurturing” is the best way to sell in 2016, and email remains the highest converting channel for interacting with leads.
Start your email marketing funnel with a “big lead”. This is the offer that will force visitors to your website in exchange for their email address. Possible options include a free digital download, a free trial of the service, a “seat” in a webinar, a site registration, a promo, etc.
Secrets To Content Marketing Success For B2b Small Businesses
HubSpot offers a reliable and feature-rich email marketing tool perfect for growing businesses – for free. the
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