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Looking for the cheapest email marketing software to run your campaigns without taking out another mortgage?
Best Email Marketing Platform For Small Business
In this post, we’ll introduce six of the most cost-effective email marketing software options you can find. We’ll explore what makes each one unique and help you find the best fit for your business. Let’s dive right in!
B2b Email Marketing Examples (incl. Unique Templates)
First of all, Sendinblue is a very well-known name in email marketing. It is a comprehensive email marketing platform that offers a number of tools to help you create, send and optimize your email campaigns.
It also comes with generous free tiers and several affordable monthly plans to choose from. Here are some of the reasons marketers call it a perfect alternative to Mailchimp or GetResponse.
For the budget conscious, Sendinblue offers a useful free tier. It includes all the basic features of the platform and allows you to add unlimited contacts to your list. The only limit is 300 emails sent per day.
If you need to exceed this daily transfer limit, paid plans start at just $25 per month (Lite plan).
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As one of the cheapest email marketing software options, Sendinblue’s main selling point is its flexibility. If you want to try an email campaign or two without investing a lot of capital, you can start with a free plan and work your way up as needed. In addition, the fact that you can serve an unlimited number of customers is great.
The service also makes email marketing a very simple task with multiple templates and workflows to help you get started in no time. Delivery rates are also excellent across the board for different campaign sizes.
This email marketer has been in the game since the mid-1990s. This makes them even bigger than Google!
Anyone who has been here for a long time and is still here as a market leader has to do it right, and a sustainable approach certainly is.
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This is not just an opinion. It is backed by cold and hard data. To be more specific, they boast a 97% email delivery rate, which is very important if you want your emails to reach the inboxes of the people you send them to.
The crazy thing is that it also comes with a generous free trial and a very competitive introductory plan after that.
As mentioned above, Constant Contact starts you off with a very generous 60 day trial period where you can use their email marketing tools and services absolutely free.
Assuming you fall in love with it and want to use it, you’ll be glad their dating plan won’t break the bank either.
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With a very affordable price of $9.99, it takes its rightful place on this list of the cheapest email marketing services. With this monthly fee, you can manage an email list of up to 500 people.
Once you cross it, you will be driven to their next level, which is a maximum of 2,500 people. That’s five times more email recipients than the original plan, but they’re not paying five times as much as you.
Not only does this make them a cheap email marketer – but as mentioned above – it makes them a generous person.
You’re just getting started with email marketing and want to test the waters without rushing to buy. They have a ridiculously easy-to-use email editor and hundreds of pre-designed templates.
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This means that even if you’re not particularly tech savvy, you won’t have a hard time using their interface. You can do what you need to do and get back to other aspects of running your business.
If you ever get stuck, their support team is also very friendly and helpful, and they’ll get you back on track in no time.
For small business owners, it makes sense to look for an affordable marketing tool designed for a business like yours. That’s what Cakemail is – a tool built with the needs of small businesses in mind.
It offers several useful time-saving features and is one of the cheapest email marketing software.
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Cakemail offers a number of pricing tiers that vary depending on how many contacts you want on your list.
The cheapest plan includes up to 500 contacts for $8 per month, and the next level allows up to 1,000 contacts for $12 per month.
Each plan allows you to send an unlimited number of emails and includes all the features of the platform. There’s also a 30-day free trial if you just want to try out the service.
Although it lacks some of the email automation features offered by more sophisticated services, it makes managing your list and creating email campaigns simple and painless.
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It’s a solid option for small businesses that don’t need advanced lead generation features, but just want to choose recipients, add subject lines, write your message, and hit send.
Although MailerLite is one of the cheapest email marketing software tools you can find, it still offers a comprehensive package. This service helps you with every step of your email marketing campaigns, including creating and sending emails and designing landing pages for interested recipients.
When it comes to value, MailerLite keeps things simple. All its plans include the same set of features and allow unlimited emails per month.
The free plan allows you to have up to 1,000 subscribers and send up to 12,000 emails per month. The next tier keeps you at the same 1,000 subscribers, but removes the 12K email limit, leaving it completely unlimited. It also offers access for three users compared to just one user on the free plan. You get all this for $9 a month.
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It provides a lot of help in creating your email messages, managing your list and automating your campaigns, while keeping your costs low. There are also email marketing webinars that will educate you on some aspect of the business.
In addition, this is a particularly powerful option if you are also looking for a tool that will help you design pop-ups on your site to attract customers, as well as landing pages where you can get those who open your email. , send This makes it a great option for bloggers.
If your budget is zero, we also have an article on the best 100% email marketing services that might be more your speed.
Some of the tools we’ve introduced so far are aimed at making email marketing a simpler and simpler process.
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SendGrid, on the other hand, is ideal if you want as much control as possible over the process. It allows for a lot of customization and optimization, both in individual emails and in your campaigns.
If you just want to try out SendGrid, there is a free plan that includes most of the basic features. However, this plan is a bit limited when it comes to sending a limit of only 100 emails per day. The next professional plan is $19.95 per month and it allows you to send up to 50,000 emails per month. At the other end of the spectrum, there are also corporate plans (if you’re looking for those, you can also check out Mailjet).
While SendGrid is one of the cheapest email marketing software tools out there, it can get expensive if you want to send a lot of emails every month.
However, it’s ideal for smaller businesses and startups that don’t need to send emails but want access to a lot of features and customization options. SendGrid also offers a customizable API and excellent customer support, making it a solid choice for developers.
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Last but not least, let’s look at an option that is completely different from our previous email marketing service providers. Most inexpensive email marketing solutions, including all five on this list, are software-as-a-service (SaaS) tools that require you to pay a monthly fee as long as you use the service.
Sendy, on the other hand, is a standalone program that you can install on your own server (like WordPress). It allows you to send email through the cloud-based Amazon Simple Email Service (SES).
To purchase the Sendy software, you pay $69 one time. After that, there is no charge for using the Sendy software.
However, to send email from Sendy, you must also subscribe to the Amazon SES service. This service is still very cheap, costing only $1 for every 10,000 emails you send.
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By far, Sendy is the cheapest email marketing software on our list, making it the best value-for-money choice, especially if you send bulk emails.
It also offers a lot of control and flexibility because you can use the software however you want and you are not committed to a particular service.
However, this is the least expensive option for beginners
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