Digital Marketing For Small Businesses – We’re hanging in there, but do you think Mr. C from Happy Days had to resort to marketing to get people to come to his hardware store? He may have done sales and promotions and owned posters on it, but it is unlikely that he did anything more than that, as word of mouth was more than enough in those days. Plus, you know the Fonz would have hit anyone who shopped elsewhere. Heyyyyy.
These days, if you own a small business and don’t use marketing, you’re definitely losing out to competitors who do. The main consideration is that small businesses don’t have the bottomless marketing funds that larger businesses have, so it’s imperative to choose wisely. Explore 10 profitable marketing strategies for small businesses.
Digital Marketing For Small Businesses
Because everything is so high-tech these days, you might assume that email marketing has been eliminated. That couldn’t be further from the truth. Hopefully you’ve already asked about using a landing page to advertise promotions. Once you’ve used that landing page to capture data from those web visitors, tracking those motivated buyers is critical. You can use email to send information about other promotions and sales, or you can use it to share content like infographics, blog posts, white papers, and more.
Two Thirds Of Small Businesses Still Use Traditional Marketing, Indicating That Consumers Are Influenced By More Than Digital Marketing
It seems that using keywords in SEO to get your business ranked #1 in Google will also become a thing of the past once everyone masters this art. However, instead of disappearing, SEO has evolved and become even more vital. This is especially true for small businesses, as those looking for your services are most likely to be using their phones. Optimizing your content and site for local SEO means customers have a seamless experience finding you and buying your products.
There’s a reason people in this industry say, “Content is king.” It is human nature that people like to get something of value for nothing. Offering blog posts, videos, free ebooks, and more, that’s exactly what we provide. However, you can not only follow the best practices to publish frequency and phone calls, because the quality of the content is crucial for the management of the reputation and your SEO ranking. In addition, attractive content tends to be broadcast, so you can gain even more customers.
People can tell the difference between being impressed and being a little confused by remarketing because that’s when an ad appears online for something you’ve seen recently. “Waaaaaaaaaat a second,” you probably said. “I was just looking at this “Sit On It” T-shirt. But chances are it worked for you. In fact, Adobe recently discovered that remarketing – or retargeting as it is sometimes called – results in the visitors of the website 70% more likely to convert People especially appreciate remarketing ads that say things like “Hey, the product you were looking at is now 25% off,” because everyone loves a deal.
You probably already have, because almost everyone is on social media these days…probably even Potsie, Mrs. C, and Chachi. However, just because you put some effort into social media doesn’t mean it’s working. And many small business owners admit they don’t know if they’re having an effect. The key to expanding your online reach is to research and find out where your customers spend their time, then choose those platforms for your posts. It’s important to follow best practices for each platform, so you’ll want to take the time to create a content calendar and use a tool like Hootsuite to schedule regular posts.
Building Digital Maturity In Small Marketing Teams — Kickframe
We hesitated to put it here because it’s no secret that LinkedIn ads are expensive. However, small businesses using LinkedIn to advertise have many advantages. First of all, with more than 500 million users, you would be hard-pressed to find a larger and more valuable target audience. It’s also more professional than other networks, where silly memes and chaotic cat videos are known to take priority. Finally, there are many options for LinkedIn ads, and they are very targeted. Who knows? You may end up sending a sponsored Inmail to Ralph Malph.
Google is pretty much the last when it comes to search engine advertising. And because Google Ads is pay-per-click (PPC), it’s easy for you to set a budget and stick to what works for your small business. The majority of users use Google to search for products, so it makes sense that this is where to focus your PPC budget. Finding relevant keywords and bidding well for those keywords can take a lot of work, but it’s crucial to the success of these campaigns.
With around 1.3 billion users (yes, that’s a “B”), this is another no-brainer when it comes to advertising. In addition to the general benefits, which are a massive reach, a lot of targeting options, and relatively reasonable fees, YouTube ads have a very specific benefit for small businesses in particular. YouTube users tend to spend more time on the platform compared to other social media channels. Indeed, the average mobile session lasts more than 40 minutes. This means that your small business has a much better chance of getting attention from your ads over that long period of time.
A local business review site, Yelp Ads is another outlet for small businesses. Not only do more than 142 million people visit the website and mobile app per month, but Yelp reported that Yelp ads generate an average of $23,000 in additional revenue annually. And while you can claim a Yelp page for free, the return on investment for paid ads is about triple the average for the unpaid option.
Common Digital Marketing Challenges Experienced By Small Businesses
Like it or not, Zuckerberg’s pitch just got bigger. And according to Facebook, there are 2 million small and medium businesses that advertise on the platform. The proof is in the pudding, as many companies wouldn’t advertise there if it didn’t work. Facebook ads give you access to very specific targeting options, and it’s incredibly cheap compared to the returns you’ll see. The most important thing to do once a Facebook campaign is launched is to pay attention to the metrics, as it is easy to make adjustments based on what works best.
If the marketing efforts you’ve implemented so far have started to jump the shark, we can help. Contact us to find out how we can help you with these small business marketing strategies and ensure that only happy days await. Today, many consumers are more likely than ever to check out a business online before calling or visiting their nearest location. They are also more likely to make a purchase decision based on an online review instead of word of mouth. How are small businesses responding, including your competitors?
Making strategic investments in social media, content marketing, search engine optimization (SEO) and email marketing. A study by data firm Clutch found that the majority of SMEs surveyed are planning major investments in one or more of these digital marketing channels.
Many obstacles also prevent most small businesses from implementing the latest digital marketing strategies. A recent Small Business Outlook report found that many companies lack the expertise to implement these solutions, while others have the resources but cannot commit the workforce to make it happen. Does this description sound familiar?
Importance Of Digital Marketing Services For Small Business Owners
The digital landscape is constantly changing. For small local businesses, it can be nearly impossible to keep up!
Having a great website that offers optimized content helps tremendously when trying to earn leads through organic search engine traffic. Unfortunately, creating and maintaining a website can cost more than a company’s marketing budget. And making sure your site meets Google’s strict performance and other technical requirements while keeping up with their ever-changing algorithms is a full-time job in itself.
Eminent SEO has been helping small businesses run and run successful digital marketing campaigns for decades. We know you don’t have time to mess around, so we make it as easy as possible for you.
“I never imagined that so much effort would be required to use the internet to target local customers. Eminent SEO not only informed me of the latest marketing techniques, but also helped me to improve my website completely. Now all my digital marketing is focused on local clients. I am so grateful that Eminent was able to help me and improve our online reputation.”
Digital Marketing Trends For Small Businesses
On our first call, we get to know you, your brand and your marketing goals before we get started. We understand that you may not have the budget for a full website and multi-channel marketing campaign. We will discuss any budget concerns you have at the moment so you know that the strategy will be focused on creating a campaign that you can afford.
Then we will do an audit so that we can help you
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