Effective Marketing Strategies For Nonprofits – Nonprofits operate on tight budgets, and with limited funds, getting the word out about your work can be difficult. Fortunately, there are marketing strategies that nonprofits can implement to get the most bang for their buck.
This article shares tools to develop a marketing strategy, engage with your audience, and hopefully find new supporters and donors along the way.
Effective Marketing Strategies For Nonprofits
How would your nonprofit like to have $10,000 a month to spread the word about its cause? The Google Ad Grants program for qualified organizations does just that.
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Running and managing Google Ads requires some prior knowledge, but it’s worth the time to learn how to share your story and mission.
Remember to use the full amount as it doesn’t count. Be sure to make every dollar count using pay-per-click best practices and teach your volunteers how to use keywords, including keywords including short tail, medium tail, and long tail. and explore the negative to get the most out of it. their advertising dollars. and reach the right audience.
There are certain requirements to qualify for the Google Ad Grants program, such as 501(c)(3) status, having a website with a domain name, and providing detailed and clear information about your nonprofit organization. There are also terms of consent regarding the acceptance and use of donations. Some organizations, such as hospitals, schools, and government organizations, are not eligible, but there is a separate Google Education program.
2.89 billion people use Facebook every month. A non-commercial page can share your message worldwide. Nonprofits should also consider a dedicated group for their supporters. This allows them to use fundraising tools to collect donations. Another benefit is access to donation transaction reports available in the reporting features.
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If you’re wondering if Facebook is the right social media platform for your nonprofit, here are some statistics from nonprofits:
Whether a nonprofit is approved for Google Ads Grants or developing content marketing for social media channels, high-quality visuals are essential to any successful marketing campaign. According to HubSpot, people are 65% more likely to retain information that has a visual image.
What types of visuals should you share? In fact, you want to focus on images that demonstrate the nonprofit’s mission and impact. However, images can also speak to many aspects of a nonprofit, such as the employees and volunteers who work behind the scenes and those who benefit from the nonprofit’s goals.
Instagram is an image-focused social media platform used by 71% of US adults aged 18 to 29. This age group and millennials are known to be very active in donating to a cause they care about, and reaching them on the platform they use can generate new supporters and donors. Nonprofits don’t need to spend a fortune to create eye-catching graphics. Free apps like Canva have hundreds of templates. Before you begin, decide on fonts and use color schemes that match your nonprofit’s brand.
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Although nonprofits don’t participate in the traditional sense, they want to attract consumers to their websites and raise awareness of their causes and missions. One way to think of continuous blogging is as a free advertising tool, an opportunity to share information with consumers who may be donors or volunteers, and as a way to establish your nonprofit as an authority on a topic. Another advantage of regular blogging is that it provides more content to search engines.
With a blog, nonprofits can tell their story without focusing on the organization. Think creatively and strategically about ways to share the story from different perspectives, e.g.
The diversity of a blog goes beyond a single post on your site. it’s a powerful user tool for sharing on social media, email campaigns, and monthly newsletters, and it can be shared and re-shared by your followers.
Email is one of the most effective marketing strategies because it influences a captive community, be it for a business, brand or cause. Investing time in an email campaign and monthly newsletter can go a long way in increasing brand visibility, engaging with supporters, finding new supporters and raising donations.
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After sending an email, delete all junk emails and review log data to understand what recipients are responding to and how to improve the newsletter and its content.
Email and newsletter design is critical to engaging your audience, as users will zoom through an email in less than a second.
Corporate relationship management (CRM) systems simplify communication with customers. You may have heard of MailChimp and Constant Contact, but there are CRMs that offer unique pricing and features for nonprofits, such as Salsa CRM, Aplos, and NeonCRM. You can learn more here.
Social media is a way for nonprofits to connect with their supporters and interact with them on a daily basis. Businesses are often tempted to be on all platforms, and with stats like Hootsuite’s, you’d think that’s the way to go.
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However, being smart with your social media business requires being selective. A nonprofit with limited funds and discretionary resources must first satisfy its existing customer base and platform of choice. When adding additional social platforms, take the time to understand each platform that uses it, and then consider how the organization’s resources are allocated.
With these programs and tools, you are now ready to execute your ideas, understand your audience, estimate your resources and budget, and create a marketing strategy with SMART goals.
Once your marketing strategy is established, check back after the first quarter to review the data and see if your plan is meeting your nonprofit’s goals and make changes if necessary.
In many cases, nonprofits have volunteers to help with digital marketing tasks, and even though their budgets are tight, hiring a digital marketing company with extensive knowledge of current trends, branding, and more can save hours of frustration for nonprofits and content marketing. campaign in the right direction, even if it’s just for advice.
The Best Marketing Strategies For Nonprofit Organizations
If you’re a non-profit organization that needs help, contact our team at Three Girls Media. We love helping nonprofits navigate content marketing and build awareness of their nonprofit’s mission or cause through blogging, social media, email marketing, and more.
Special offer. Sign up for a free consultation in December and receive an annual marketing planning guide valued at $475. We offer a 30 minute phone consultation with our CEO and can answer your questions and discuss your specific marketing needs with no strings attached. Call 408-218-2391 or contact us today to schedule your consultation. You’ll also come across a wealth of information on content marketing for nonprofits, including marketing phrases like “content is king” and other industry lingo.
So where do you start? Content marketing for nonprofits can be very simple if you have a clear strategy to follow.
It’s not a magic formula, but it will set you on your way to a smart first step.
S Complete Guide To Creating A Nonprofit Marketing Plan
Strategy is how to achieve your goals and objectives. Therefore, content strategy for nonprofits is about how to use your organization’s assets (useful and relevant information, articles, digital resources, and media) to fulfill your organization’s vision and mission.
This means that content marketing goes beyond content creation. Content strategy involves defining the target audience and setting goals for each project.
Marketing campaigns are generally a series of related activities designed to achieve a specific business goal. Content marketing is no different for nonprofits and fulfills certain aspects of an overall marketing campaign.
Content success comes from strategic coordination and alignment with other channels such as email. email, social media, website optimization, as well as influencer identification and thought leadership. These parts fit into the fundraising ecosystem.
The 4 Marketing Strategies Every Nonprofit Needs
Ideally, these different parts of the digital fundraising ecosystem will create synergy that increases awareness of your mission.
Digital marketing for nonprofits is marketing that uses digital channels, strategy, and tactics to connect with people interested in your mission.
Content marketing lives and works in these digital channels, represented by all parts of the chart above, except for out-of-home advertising and direct mail.
Content marketing is generally a marketing technique that focuses on creating and distributing valuable, relevant and consistent content to attract and acquire a well-defined audience.
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The content itself can take many forms, including an email newsletter, e-book, video, white paper, case study, and webinar, among other options.
Content strategy is not linear and we cannot control who exactly interacts with your content. However, having a rough idea of who might come across your blog post or video is still a smart approach.
For example, we worked with a faith-based non-profit organization that needed to find out what their ideal recurring donor looked like. Some nonprofits may choose to put a real face on the profile, but a simple Google Doc description like the one below can work just as well:
What are your general and specific goals and outcomes? What action should your constituents take? Be as specific as possible and ask questions such as:
Nonprofit Communications Vs. Marketing, Fundraising And Storytelling
For example, we created tracking for one of our clients
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