Effective Marketing Strategies For Small Business – If you’re reading this, it probably means you need small business marketing. Lucky for you, I have all the answers. Because marketing has become so accessible, it is easier for small businesses to gain a foothold in the market. Here are 13 surefire ways to successfully market your small business (without burning a deep hole in your pocket!):
Employees will be much more motivated to perform well if they know their goals are achievable. Set challenging but practical goals that bring out the fulfillment in employees. Setting goals will also help set a clear direction for employees to work towards.
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Is it just me or does everyone work hardest when deadlines are close? Likewise, without a timeline, your employees may take too long to complete tasks. Let’s say your online business offers home delivery. If your employees are told that the delivery must be within 3 days, they will make sure to send it on time. However, if there is no specific delivery date, a longer delivery time is more likely; therefore, dissatisfied customers.
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This is one of the most important aspects of small business marketing. Due to limited resources, they have to opt for affordable solutions. Researching costs beforehand can save you a lot of time. For example, a furniture business needs a good quality wood manufacturer. Visiting different manufacturers will help the business get a good deal that is affordable while also offering high quality. Small businesses often choose to do the production process themselves, because it is cheaper on a small scale. When budgeting, make full use of your R&D team (research and department).
While consumers are worried about the fact that robots and machines are replacing human labor, it is very beneficial from a business point of view. According to research, artificial intelligence (AI) and machine learning are the most popular investments in 2019.
Start-up costs aside, automation is good for the budget in the long run. How? Less labor means lower payroll, which increases cash flow. Furthermore, machines eliminate the aspect of human error which ultimately leads to customer satisfaction as production is consistent. This means your business will be able to generate customer loyalty and more revenue.
Sometimes hiring a marketing team, market research and advertising can be very expensive. Instead, businesses started running affiliate programs. Affiliates are similar to outsourcing your marketing needs to another firm and paying a commission on the revenue they generate.
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If you are hesitant to rely on another firm, you should know that 81% of brands rely on affiliate programs. The global affiliate industry is currently worth $12 billion. Read about the best affiliate programs, as told by small business trends.
On the other hand, your business can also act as an affiliate to earn additional income. Here’s how it works:
Your SEO structure should be a key part of your marketing strategy. If you are not willing to spend money on PPC ads and visitors, a good SEO strategy will get you a lot of organic visitors. Why? If your website or content is optimized for search engines, it will automatically rank higher, making it visible to users.
A few good SEO tips and tricks will cost you nothing but a little research. It’s best to start a blog if you don’t already have one because the more content you have, the better your website will rank. However, make sure you use relevant keywords that users are likely to search for, otherwise your blog may not end up on the first page of search engines.
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You can use software like Image Compressor to optimize the images on your website so that your page loads faster. Statistics show that 53% of users will abandon a website if it takes longer than 3 seconds to load! Additionally, a mistake almost all small businesses make is not registering their website with the search engines. If your website is not secure, Google will warn visitors; making them reluctant to buy from your website.
There are currently 3.4 million social media users and this number is only growing. This is because the millennial generation is addicted to social media platforms. As a business, you have to take advantage of it.
After Google, Yelp is the next step for consumers. That’s huge. 45% of customers claim to check Yelp reviews before visiting a business. This app has the power to influence customers’ decisions and purchases, so be sure to list your business there and earn a good online reputation.
This form of marketing is ideal for small businesses because payment depends on the success of the ad. Businesses are charged a fee each time their ads are clicked. On average, businesses earn $2 for every dollar they spend on Google PPC ads. If you rely on organic visitors, you should know that 50% of PPC visitors are more likely to buy a product compared to organic visitors.
Content Marketing Tips Really Successful Small Businesses Follow [infographic]
Currently, SMS is the only marketing channel with an open rate as high as 98%. It’s also one of the cheapest ways to get the word out. A single text will cost you pennies on the dollar along with the extra features that SMS platforms offer. A great text messaging platform that is cheap and helps generate income is ExpressText. All you have to do is create an account and upload your contact list and you’ll be able to send thousands of messages at once!
Because it costs less, you can communicate with all the potential customers in your area and let them know that your brand is on the market. Companies also use text message marketing services for promotions and discounts, customer helplines, and a variety of other services.
It costs you nothing but a few of your products, and it brings you a HUGE following. Google provides a good example of this. It hosts an annual programming competition open to both professionals and amateurs. The prize for the winner is a whopping $5000! This type of money can help individuals create their own startups.
The idea is to create awareness and attention around your brand. Your promotion doesn’t necessarily have to be related to your brand. If your brand is new with limited resources, you can always start with lower prices, e.g. salons that offer free services to clients that beat their competition by promoting the brand.
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Using unconventional ways to grab consumer attention doesn’t have to be expensive. You don’t need a huge billboard to showcase your idea, you just need a creative idea. This is the true essence of small business guerrilla marketing.
A typical example of guerrilla marketing was shown by Steal Jeep. To market your Jeep’s powerful ride, check out what they did:
Although you probably won’t be allowed to park in these spots, the ad showing how a Jeep can easily park in these difficult spots is genius! For small businesses, this kind of idea is usually possible with minimal costs, thus increasing the return on investment.
Just like SMS, email is one of the cheapest ways to create brand awareness. The return on investment is extremely high, that is, for every dollar you spend, you are likely to earn $44! Therefore, it may be the third highest on the list of the most effective marketing channels.
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Google My Business is completely free and is great for attracting new customers on Google Search or Maps. This helps you stand out because your business will appear exactly when customers are looking for it. All you have to do is enter your business details like location and contact number and Google will do the rest!
Sometimes all consumers need is a little push to buy your product or service. If your business or industry allows for negotiation flexibility and you see that the customer is reluctant to buy your product, offer them a discount. If not, you can always sell them after sales services like warranties. Give potential customers an incentive to try your product.
All thanks to technology, small business marketing is no longer a difficult task. You can reach the masses just like any large corporation in the industry. Growing your business has never been faster or easier. Use these digital marketing tips to market your business effectively and at the lowest possible cost.
To read further on this topic, read Amazing Online Marketing Tactics for Small Businesses on a Low Budget by Neil Patel, known as a top influencer and online marketer by the WallStreet Journal. Think with Clarity We’re always thinking, discovering and sharing our knowledge about how to connect with customers in the digital age. We share some of those thoughts here.
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Implementing an effective marketing plan is key to moving the needle for your organization. However, when many marketers look for answers to improve their current strategy, they realize that the development process is not as transparent as they thought. It’s not easy to know exactly how to get started, let alone create and execute a plan that works. We often write about the need to align marketing and sales efforts
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