Email Marketing Ideas For Small Business – What is one of the most effective tools for strengthening relationships with prospects and customers to increase retention, repeat sales and referrals?
To be clear, I’m talking about email marketing to a “home” list of prospects and customers, not your leased or purchased list.
Email Marketing Ideas For Small Business
The rest of this article assumes that you already have a list of prospects and customers. If you’ve been in business for a while, you have a list.
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Your list may be in your head, on paper, or buried in a dusty old Excel file on your desktop. Anyway, you definitely have a list and it’s just a matter of keeping track of it.
For ideas on how to build and grow your mailing list, see 3 Ways to Build a List.
The rest of this article will focus on 5 types of email campaigns that any small business can use.
The first email campaign is aimed at any company that has a list of contacts they haven’t emailed in a while. For example, if you have a list of prospects and customers but have never formally sent an email newsletter to keep in touch, this is the place to start.
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It is imperative that you do this before attempting any of the campaigns below unless you are in constant contact with the record.
The goal of a warm-up campaign is to reintroduce your business, explain why you want to reach them, and explain how you will receive more valuable emails in the future.
A good tactic to use when starting a warm-up campaign is to run surveys to get feedback from your audience. The goal is to win back your audience, so don’t try to sell anything.
With a lead-in campaign, your list is ready and you can look forward to the next email incorporating additional sales strategies.
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You always have contacts on your mailing list ready to buy, and it’s your job as a marketer to make it easy for them to raise their hand.
Tee Up campaigns are not direct sales calls. Instead, the email is designed to help those who need the product or service. The most basic example is sending the question “Still looking for support?” .
Flash sale campaigns are clearly the most popular (and often overused), so almost everyone is familiar with them. Every time you receive an email advertising a limited time sale, there is a flash sale going on.
The beauty of flash sales is that you can literally sell on demand with the click of a button. Simply enter your terms of sale, select the list segment you want to email, click submit and wait for your order*. 🙂
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*Again, the importance of customer contact and relationships cannot be overstated. None of these campaigns work without relationship building.
For example, prospects from realtor email lists may also need help finding reputable moving companies and attorneys. Real estate agencies don’t offer these services, but by partnering with local businesses, you can offer them to your email subscribers.
Once you partner, you can run referral campaigns to generate leads and sales for your partners.
This helps contacts get what they need, helps partners get new marketing channels, and depending on the partnership, partners can earn commissions or cross-promotions for promoting your business. Therefore, it should be a win-win situation.
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The campaign builds excitement and anticipation for new products and services to increase sales on sale day.
See it in action by examining marketing campaigns for Hollywood blockbuster releases and new iPhones. Before the launch date, information will be sent out in waves to increase the value, explain all the benefits and specify exactly how and when to buy (in this case via email, not TV ads). They will be sent).
This class is designed to get you up and running with all your email marketing systems in just 30 days.
Join over 30,000 other business owners, marketers and consultants who have subscribed to our free Main Street Marketing Tips email newsletter. One of the smartest things small business owners can do for their business is to take the time to develop a small business marketing plan that will set them apart from the competition.
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Your story can be a powerful marketing tool. Communicate how and why you started your business with flyers, websites, social media, emails and more. Create an emotional connection with your customers and help them understand why you support small businesses. People are looking for bargains, but telling a story that resonates (combined with great deals) will set your business apart from the big retailers.
Include some facts about the impact of small businesses in your story. Tell your customers that small businesses account for 54% of all sales in the US. Also remind people that small businesses like yours provide 55% of all jobs and therefore have a positive impact on the local economy.
The National Retail Federation (NRF) found that more than half of holiday shoppers bought products recommended by retailers online. Give your customers options and cut through the noise by creating gift guides. Designing a gift guide doesn’t have to be time-consuming or complicated. A gift guide can be as simple as a blog post with a list of gifts, descriptions and links. You can even hire a designer to create a gift guide for your website or print.
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Be inspired by “Oprah’s Favorites,” where Oprah showcases items from a variety of businesses. Use this principle to add products to gift guides for influencers and popular bloggers. For a small fee, some bloggers are happy to help small businesses promote their giveaways to their audience.
Indulge your curiosity into the unknown by offering mysterious savings in your marketing campaigns. If you have a mailing list, send your subscribers emails offering various discounts and gifts. Your call to action should direct subscribers to a landing page containing one of your offers. Tools like Zembula can be used to make mystery offers a little more technical. On Zembula, subscribers digitally “scratch” the screen to reveal a mystery prize.
Take mystery offers offline if you don’t have a website or mailing list. Spin the wheel, draw a picture out of a hat and let customers choose mystery deals in the store.
Offer free gifts to customers who purchase a certain amount. Encourage your email subscribers to visit you and ask them to print your offer in store or view it on their mobile phone to redeem it as a free gift.
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Use this opportunity to promote your business by offering useful branded items such as calendars and pens. Or offer rewards or a loyalty system to customers who create accounts in your store. This allows customers to collect points if they are offered prizes or coupons after reaching a certain number of points.
When it’s urgent, people act quickly. When creating an impromptu campaign, first announce the promotion via email, social media platforms or even a physical banner in your store. Watch for notifications with last call promotions. This tells customers that your offer is about to expire and they need to act fast if they want the best deal. Reminding customers that time is running out adds urgency and compels them to act. This is how you move your customers from inactivity to action.
According to a 2017 BrightLocal study, 85% of consumers trust online reviews as much as personal recommendations, and 73% of consumers said positive reviews increase their trust in a business. I am here. More people than ever are looking for reviews, and almost every consumer has looked up a local business online at least once.
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