Facebook Free Advertising For Small Businesses – The power of Facebook is undeniable. by the end of 2021, Facebook was approaching 3 billion global users (Meta, Facebook’s rebranded parent company, reached nearly 3.6 billion users). In Australia alone, approximately 60% of the population uses Facebook. The platform is inevitably a logical place to monitor your products and build brand awareness, regardless of the size of your business. So how does it work and what are your options? Read on to find out why we value Facebook advertising for small businesses.
We found that Facebook has the ability to advertise to over 60% of the Australian population and has a huge reach to effectively reach your target audience. Facebook also allows you to create specific target groups so that every dollar spent on advertising is a worthwhile investment.
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Create your core audience defined by criteria such as age, location, gender and interests. This is your target market. Custom audiences allow you to dig deeper: retarget and reconnect with those who have previously encountered your business. Whether they visited your site or made a purchase, use your contact list to retarget them on Facebook. Finally, Facebook also offers the ability to target lookalike audiences, primarily audiences with similar interests to your existing customers. Based on these characteristics, they are more likely to buy.
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We’ve always said that content is king, but the power of video marketing (and therefore video advertising) continues to grow.
Facebook Watch, Facebook’s on-demand video service, engages more than 9 million Australian users every month. Facebook also reports that 74% of non-skippable video ads worldwide are ready – we’re happy to watch ads while we wait for content.
Videos are fast and smart, easy to digest, and properly targeted videos sync with your audience’s needs, wants and desires. They are engaging and often enjoyable. Half of the time spent on Facebook is said to be spent watching videos, both stories, streams and streams. So create content and structure advertising around the touch points they like.
With more than 1.3 billion users worldwide, Messenger is an easy platform to connect and chat in a simplified format. Start a conversation with your audience and invite them to engage with your small business on a different level.
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Facebook offers targeted locations in the Messenger app, visible in the Conversations tab. As we continue to develop our brand identity and personality, conversational threads add another human element. Users simply tap an ad and you can ask them to ask questions, visit your website or app.
Importantly, Facebook advertising isn’t just for big-budget conglomerates. A start-up and growing small business can also benefit. Set your budget, bid strategy and reach new audiences.
Consider contacting a digital marketing agency to help you manage, design, and create your Facebook ad campaign. Our expert team prides itself on working with businesses of all sizes and enabling them to thrive. We are passionate about digital advertising and dedicated to providing an enjoyable online experience for your business and audience. Can small businesses advertise on Facebook for free? Hello, my name is Francisco. I own Planet Marketing, a digital marketing agency. We specialize in Facebook, Google Ads and remarketing. Such companies usually work on a small budget. They don’t have enough money for advertising. So, can you advertise your small business on Facebook for free? The answer is yes. In this article, I will show you how to effectively promote your business using the world’s largest social media platform. This article consists of the following parts;
How does Facebook advertising work for small businesses? This is a question you may have asked yourself. I’ve been marketing on Facebook for years and one thing I can say is that promoting your business on the platform just makes sense. But why is that?
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The great thing about Facebook is that everyone seems to be on the platform. Forget everything you’ve heard from respondents. Facebook continues to grow today.
At the time of writing, Facebook has 2.8 billion monthly active users. These numbers continue to grow. You can view the current statistics in the Statistics chart above.
Obviously, if you want to reach your audience where they spend most of their days, you need to take Facebook seriously. It’s a platform for businesses big and small, no matter how sophisticated a demographic you’re targeting.
In this article, we will focus on free Facebook ads for small businesses. One of the things that makes the platform really attractive is that you have many opportunities to promote your business on the platform. In this article, we will focus on these options, so we will leave this point for now.
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Another great thing about Facebook is that it allows small businesses to build loyal followings. After all, these are social networks. Again, we will talk about this in the next part of this article.
This post focuses on free advertising for small businesses on Facebook. However, if you decide to go the route of paid advertising, rest assured that it can be done relatively cheaply. So there is nothing to worry about.
In the first part of this article, we highlighted the benefits of advertising your small business on Facebook. But is it possible to do it for free? In this section, we will focus on it. Here are some free ways to promote your small business on Facebook;
Facebook pages are probably the best option for small business advertising on Facebook. In fact, having a Facebook page is essential for any business.
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Remember what we said about Facebook bringing together over 1.8 billion people from all backgrounds? Well, a Facebook page acts as your representative on the platform, allowing people who are interested in what you have to offer to find you.
This is your brand on Facebook. Many people take Facebook pages very lightly. However, you can only do this to your own detriment. Your page represents your business. It doesn’t matter how big or small you are. Therefore, it must be cultivated carefully.
Facebook pages are created for free. Below are the steps to create a business page on Facebook;
We have previously written about the best way to manage a business page on Facebook. Just creating a Facebook page is not enough. Anyone can do it. What matters is how well you take care of yours. Being active on Facebook pages is a great way for small businesses to advertise on the platform for free.
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But a lot of people miss the plot here. Once they create a Facebook page, they simply forget about it as they go about their business. Facebook pages must be maintained. Be sure to add photos to complete your profile. Enter all your information. Keep posting on your Facebook page.
So what can you post on your Facebook page? Well, Facebook is very much about visuals. People don’t go there to be taken seriously. They go there to relax. You need to get into the same mindset to get their attention.
When you post something, ask yourself first; is my post meant to stop people? There are many tools you can use here. For example, you can use humor to reach people on Facebook.
You can also create useful content. Most small businesses make the mistake of making their Facebook page about themselves. This is a good way to ensure that the page is quite dry, which no one likes.
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Instead, you should create content that benefits your readers. For example, let’s say you are an electrician in a small town. If you want to do a post showing people how to safely change fuses in irons.
Such a post would not be funny. But it would be quite useful. It’s something that can make people stop what they’re doing and take the time to learn something.
Doing so will make your brand stand out in people’s minds in the future. The next time they need work done around their home, they’ll think of you. They control your business.
This is an important question. You will get many answers here. But personally, I believe in posting to your Facebook page as often as possible.
Facebook Advertising For Small Businesses
I usually try to do this at least once a day. This way I can be sure to engage my audience. It also makes it more likely that people looking for similar businesses will come across my content.
However, there is a downside to doing free Facebook advertising
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