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Free Advertising For Small Business
Advertising puts your business in front of a target audience and influences them to buy the product or service you are promoting.
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Although many platforms charge entrepreneurs to reach their audience, it is possible to get your business advertised for free. Tactics such as word-of-mouth campaigns, Internet directory listings, and email newsletters allow you to reach potential customers without spending anything.
Not sure where to start? These 9 free classifieds sites can spread the word about your business to get the word out.
Free advertising is exactly what you think it is – a strategy to help your small business get in front of your audience. You can reach your audience through online lists, guest blogging and word of mouth campaigns – all without spending a dime on advertising.
Free online advertising strategies help businesses combat rising advertising costs. Research shows that the cost per click (CPC) for paid search ads increased by 15% between Q2 and Q3 of 2021 alone. Other (free) channels to reach your customers do not force your business to compete in an expensive race to the bottom.
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Craigslist is a classified ad website that allows people to list products and services for free. Popular categories include furniture, clothing and motorcycle parts.
About 18% of buyers say it’s their platform of choice for second-hand products, as it’s the fastest-growing app in the consumer buying and selling market.
To advertise your products for free, click the “Create Post” button, select the country you want to advertise in, and choose the category that suits you. Upload basic information about the product or service, including its price, name and description. Review the information and press Submit to open your ad.
ClassifiedAds.com is another site that businesses can use to advertise their products and services for free. It is popular in the US, India and the United Arab Emirates and receives 580,000 monthly visitors.
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To find a free business listing on ClassifiedAds.com, select what you’re selling, select a category, and add basic information such as price, location, and ad title. Then choose when you want the list to expire.
With 1.9 million visitors, Locanto is a free classifieds site for small businesses that sell anything from arts and crafts to electronics. Reach people in your area by posting a free ad.
With over 2.91 billion active users, Facebook is the most popular social media platform in the world. With this type of access, more than one-third of users plan to purchase directly through the platform this year. Even though the Facebook advertising platform is expensive, you can use a set of free Facebook marketing tools to promote your business:
Oodle allows businesses to upload classified ads for free. The marketplace-style website was founded in 2004 and attracts 1.7 million monthly visitors, most of whom are between the ages of 45 and 64.
Marketing Software For Small To Enterprise Businesses
An active Facebook account allows you to create an Oodle account, choose where to advertise, and upload your product information.
Yelp is a free, crowd-sourced local business review site. It is the most visited public record and document in the world, attracting 205 million visitors per month.
Creating a Yelp listing is free and ideal for businesses with a physical location, such as a personal store, gym, or restaurant. Work on getting reviews from previous customers and reach out to appear in the top 10 Yelp search results in your target market.
OLX has a number of markets in more than 30 countries, including Brazil, India, Portugal and South Africa. Small business owners can create free listings to advertise anything from cars to houses.
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Google Business Profile, formerly known as Google My Business, helps small businesses appear in Google search results, where 81% of consumers rate local businesses (up from 63% last year).
Get a free Google Business Profile and upload information about your business, including business hours, locations and phone number. When local customers search for businesses like yours, an enhanced profile will appear on both the search engine results page and Google Maps.
States throughout the US have local chambers of commerce. It is the world’s largest business association that serves as a referral source for entrepreneurs.
The Chamber of Commerce offers memberships starting at $295 per year. This membership can include free advertising, networking opportunities and monthly email with over 30,000 contacts.
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Above are a bunch of free advertising ideas to help your business get off the ground. Others may work better for your business model or industry. Stiff competition and an overcrowded industry doesn’t mean your small business has to pay for advertising to get noticed.
The rising cost of paid advertising channels means that small business owners are competing for brand visibility. Free online advertising strategies help entrepreneurs combat rising advertising costs and give business owners the ability to test channels and engage audiences as they grow.
Other free advertising tactics are word of mouth campaigns, online directories, and email newsletters. These channels allow you to reach potential customers without spending a dollar.
The most important thing about these free advertising strategies is that they are proven to get your business in front of an audience. Once you’re there, make sure they know why you’re different from your competitors.
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Tv Advertising For Small Businesses: 5 Tips
Try it for free and check out all the tools and services you need to start, run and grow your business.
So you’ve learned how to start a business, now it’s time to promote it. Marketing your small business is spreading the word about the amazing products you have to sell. Nopromotion equals little chance of making money online anytime soon.
But your customer’s attention is drawn from post to post. Large brands with multi-thousand dollar marketing budgets run very high advertising costs. Let’s not even get started on social media channels changing algorithms to make it more difficult for small businesses to reach the audience they have built.
It’s not all doom and gloom. You can stand out in busy places. More creativity is required.
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To get you started, this guide shares 17 marketing ideas we’ve seen from independent brands that are completely free (or very low cost) to replicate.
To say that social media is overcrowded would be an understatement. About 92% of companies will use platforms like Facebook, Instagram and TikTok to reach their target audience by 2022.
Combine that with the fact that Facebook only shows posts to 5.2% of the page’s followers and you can see why social media is a challenging way to market a small business.
Differentiate your social media marketing strategy by running a contest. Science proves that people love free stuff. So give something away for free — like a bunch of products or a trip to your headquarters — to get social media engagement. Ask your followers to like, comment, share and tag a friend on the post to increase your reach.
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For example, Loca Foods ran an Instagram contest that gave away dips and desserts. Participants had to like the post, follow his Instagram profile and tag a friend. Bonus items were up for grabs if fans shared their story posts:
It is true that attractive contests on social media offer expensive products. But the marketing dollars you spend on giveaways don’t have to be extravagant. You can make the price as cheap or as expensive as you want.
Another smart way to use social media to market your small business is to use user-generated content (UGC) – something 79% of consumers test has a significant impact on their purchase decision, probably because it’s less biased than branded content. They will see someone in their shoes, who loves the product.
Encourage existing customers to share photos, videos and testimonials of themselves using your products. Check your brand name or hashtag regularly to see which social media posts people have shared without being told.
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The goal is to build a library of high-quality UGC that will convince mobile social media followers to buy, like this example from Andie Swim. Her previous client made a TikTok video that Andie Swimre posted on Instagram.
Continuing on the topic of social media, video marketing dominates most platforms. Look at the success of TikTok. Its minute-long videos are so popular that Instagram, typically a photo-sharing app, launched its own version – Reels – in the background.
Dope Dogi is one small business that uses this free marketing idea. Its founder, Erin Mastopietro, says: “We held live sessions on Instagram with experts in our area, where the audience asked questions, and made small talk.
“As a result,
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