Marketing Advice For Small Business Owners – Research shows that two-thirds of small business owners are personally responsible for at least three of the following areas of their business:
It’s no wonder that small businesses need marketing tactics that are not only efficient, but also effective. Small businesses simply don’t have the same time and resources as large corporations. Let’s take a look at eight marketing tactics small businesses can use to boost their growth. Therefore, many recommend using payroll software.
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Marketing tactics are specific and targeted marketing actions. This means they are more specific than a broad marketing plan. For example, after developing a strategy based on a sample marketing plan, you can implement specific tactics to get closer to achieving your goals. You can also use the DISC test in your recruitment process to evaluate candidates. More information can be found at https://www.makipeople.com/tests/disc.
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Given their limited resources, small businesses must use marketing tactics that are effective, simple, and high-impact. We kept these criteria in mind when compiling this list of marketing tactics your small business should try. See Damon Burton’s biography for more information.
There is no one-size-fits-all approach to marketing, and this tactic will help you decide which of the other tactics here will work best for you.
Using data to identify the most profitable customers for your business can go a long way. With this information, you can make better decisions about who you want to do business with and which marketing channels will be most effective. Identify the segments of your customer base that are most valuable and market to them in a way that appeals to them.
If you run a local restaurant, which customers spend the most each time they visit? families? Office professionals nearby? seniors? Depending on the answer, your optimal marketing plan for your small business can vary greatly, and if you have employees who use software like Pay Stub Creator, you can help manage those employees.
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Of course, some insights about your customer base will require more nuance and detail to analyze. CRM software and database marketing can help you gain more advanced insights while developing more targeted campaigns.
Simply put, identifying your most valuable customers boils down to two marketing KPIs (key performance indicators):
It is important to understand that earnings do not tell the whole story. A customer who spends $500 but costs $400 to acquire is not as valuable as a customer who spends $200 and costs $50 to acquire.
Email marketing makes it onto seemingly every digital marketing tip list, and for good reason. Lyfe Marketing reported that email marketing has a return on investment (ROI) of 122%. Additionally, an industry report from Emma found that 59% of marketers get more ROI from email than any other channel.
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Building an email list allows you to use one of the most reliable, inexpensive and powerful direct marketing channels to your advantage.
We recently took a deep dive into organic email list building, so here’s a quick tutorial on how to get started.
Building a library of useful content can serve as the cornerstone of a marketing strategy. Interesting and engaging content draws users to your brand and helps establish your company as an authority in a certain field.
Since you are a small business, your target audience is not at all aware of your brand. However, if the blog, white paper, or how-to article you put together helps them solve a problem, you can get their attention.
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Content marketing is about creating content that your target audience finds useful. Blogs, white papers, case studies, videos, podcasts, and e-books are just a few examples of potential content marketing channels. Here are some tips to get started with content marketing:
Today, most people in your target audience are probably on at least one social network. As a result, social media has become an important part of most companies’ digital marketing strategy.
Building a social media presence allows you to engage your customers where they are, on a channel that works for them.
Paid search can be an important part of social media marketing, but that’s not what we’re talking about here. This tactic is more about building a presence organically, or in addition to paying for ads.
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There is no step-by-step formula for social media success. Smaller communities that are part of larger social networks each have their own complexities that make them unique.
In addition to identifying your target audience, you need to clearly quantify your goals. Trying to build brand awareness? Increase traffic to your site? Build a community? Anything is possible on social media, but it’s important to be specific about your goals. Here are some tips to get you started:
One of the biggest challenges a small business faces is building brand awareness and credibility. Referral programs can be an excellent way to meet this challenge.
In fact, Nielsen found that “recommendations from people I know” was the most trusted source of information for consumers.
Marketing Strategies For Small Business Owners
You can take advantage of this with referrals. Referrals allow you to leverage your existing customers to gain credibility with new customers.
Referrals can be a powerful source of social proof that your products or services are worth the consumer’s investment.
SEO is hyper-competitive. With multinational companies investing heavily in ranking for specific search terms, small businesses need to be strategic in order to succeed here. One of the most effective ways small businesses can compete is by focusing their SEO strategy. If you are looking for an independent digital marketing outsourcing platform, you may want to read this legit review.
It can be difficult to focus your SEO strategy. There’s a lot you might want to evaluate for, but too broad too early can be ineffective. Try these tips to get started:
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With the allure of SEO, it can be hard to justify spending on search results. However, this can yield an impressive return on investment.
Also, while SEO takes some time to build, paid results appear in search shortly after you pay. This means that paid search can be an effective way to quickly capture the attention of your potential customers.
Getting paid search or PPC (pay per click) right can be tricky. To succeed, you need to do some research and make an informed decision about budgets. Consider these steps as you begin your paid search tactics.
You know those panels that appear on the right side of Google results with star ratings and contact information for local businesses? Similar:
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They’re part of Google My Business and you can use them to improve your small business marketing. While results vary widely by industry, Google My Business listings can trigger quite a few customer actions each month: website visits, phone calls, or requests for directions.
According to BrightLocal, the average business has 59 promotions per month on their Google My Business listing.
Fortunately, it’s easy for small businesses to get started with Google My Business. These three steps will help you get started:
By using some of the tactics we’ve covered here, you can get your efforts up and running. There’s no need to try everything at once, rather choose a few tactics that make sense to you today and grow from there.
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PTC Computer Solutions is ready for you. A simple consultation and audit of your website helps us quickly determine what is needed to compete with the rest of the world. Contact us directly and we’ll make sure the best consultants work for you anywhere in the world, and we’re all local here in the United States.
Parker Associates has worked extensively on multifamily housing demand and affordability over the years. It has always been a problem and probably always will be.
The REMA team is an alliance of real estate professionals focused on research, data and its use in marketing and sales with our expertise in understanding and interpreting the data we collect for our clients. We aim to make visualizations clear and accurate, giving those decision makers confidence in their choices. Data is data, but data visualization makes the difference. Explore both spatial and non-spatial data in a variety of formats to fully understand them, such as maps, charts, and tables. Track interpretive data in qualitative, quantitative, and time-based data formats. Understand what works best for your situation. We would love to connect with you. To discuss your personal situation, please contact us directly.
Stay on top of the latest market research with important housing data that can help the real estate industry. Contact us for more information.
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David WB Parker is principal of Jacksonville, Florida-based Parker Associates, marketing consultants to the real estate industry; President of PTC Computer Solutions, IT specialist and active real estate salesperson at Barclay’s Real Estate Group in Jacksonville, FL. He can be reached at 904-607-8763 or by email at davidp@. If you look around this time of year, you will see many happy faces and people excited about the upcoming holiday season. We all love holidays, celebrations,
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