Marketing Campaign For Real Estate – Real estate is an equally challenging and potentially lucrative field. A 2020 study by the National Association of Realtors (NAR) found that 88% of buyers recently purchased their home through a real estate agent or broker. The same survey also found that 73% of buyers interviewed a real estate agent during their home search, highlighting the importance of awareness and getting in front of buyers as quickly as possible. That’s why a solid understanding of real estate marketing is an absolute must for anyone in the industry. Below I’ve compiled real estate marketing ideas that top agents use to promote their businesses. Whether you’re just starting out or a seasoned realtor looking to attract new clients, these marketing tips will help you create a successful marketing plan. Unique Real Estate Marketing Ideas Create a Website Create and develop email marketing campaigns. Use a virtual stage. Check out Experiential Marketing. Partner with local businesses. Run paid Instagram ads. Use drone photography. Create a Zillow profile. Ask for referrals. Create your own videos. Webinar host. Collect and present testimonials. Use traditional advertising methods. Optimize your website for mobile. Actively use social media profiles. Save email messages. Create a unique business card. Movie clips. Invest in branded swag. 1. Create a website. Many consumers turn to the Internet to research products and services before making a purchase. Creating a website for your real estate business will show potential clients what you have to offer. Include lists on your website and update them regularly. This will keep your prospects coming to your website when they are searching for a property. Add something unexpected to make your site stand out. Get this mortgage calculator and easy value addition for visitors. Image Source: NoBedrooms 2. A. You can also create SEO-optimized content. This ensures that your posts will always appear in prospective search results. Tools like Google Analytics and Ahrefs can help you find the search terms and keywords your target customers are searching for and inspire you with new ideas. Make it easy for them to browse your main website and link to your profile pages on other real estate websites so they can learn more about you and your business. Don’t forget to create interesting pictures for your posts. This infographic would make a great addition to any newsletter or email marketing campaign. Image Source: Cosmos Simple 3. Run email marketing campaigns. Send monthly newsletters of your content and reach out to contacts when new property listings become available. Include property images linked to a complete listing, property video or virtual home staging. 4. Use a virtual theater. How to get the buyer’s interest? Give them a general idea of what the home will look like using a virtual staging site. Online staging saves you the time and money of physically staging your property. A 2018 study of 4,200+ homes found that 85% of staged homes sold for 6-25% more than unstaged homes. 5. Consider experiential marketing. Experiential marketing engages your prospects and “invites your audience to interact with your business in a real-world situation.” Arrange a tour of the area you are selling, educate home buyers about the home buying process, or host an open house and invite buyers to view the home. 6. Partner with local businesses. Use your local connections with clothing boutiques, home decor showrooms, and coffee shops to promote your listing and invite them to an open house. For a unique way to encourage prospects to visit your open house, create pop-up shops in different rooms of the home. This encourages potential buyers to explore each room, and you can work with local businesses to determine discounts on products that can be offered to local buyers. 7. Launch a paid Instagram campaign. Instagram is another tool to engage with home buyers, promote your listings, and grow your brand. Your best images can reach more people with paid advertising. Instagram ads let you choose your audience, budget, post type (eg image, video, carousel) and ad time. And you can use targeted hashtags to target the people you want to reach. Fill out this form to receive a free template. Real Estate Marketing Template Featured Resource 8. Use drone photography. Use a drone to capture the full exterior of your home and the surrounding landscape. Buy a drone or use a drone service like HouseLens or Sold by Air. Use photos to add excitement factor to your listing. Video can be used to complement your virtual tours or walkthroughs to show off outdoor features like the yard and pool. Don’t have drone photography that you need to showcase your clients’ homes in their best light? Services like Drone Base have thousands of experienced photographers around the world who specialize in residential and commercial real estate. Image Source: Drone Database 9. Create a Zillow Profile. With over 188 million monthly visitors, Zillow lets you get your business in front of thousands of new prospects. This resource from Zillow walks you through the steps to create your profile. Your profile allows you to share your listing with a larger audience and connect with potential customers, increasing your chances of landing a new buyer. 10. Ask for referrals. Did you know that 41% of sellers who use a real estate agent found the agent through a referral from a friend or family member? If you’re not asking for a referral, you should be. Follow up with buyers a few months after they’ve moved into their new home to ask how they’re doing and include a referral request in your email. Does it still feel like home? Hi [Buyer’s Name], I hope you are settling into your beautiful home. You’ve picked a great neighborhood to buy it in, and I’m glad I was able to help you through the process. I really enjoyed working with you. If you have friends or family in the area who are looking to buy or sell, I would love the opportunity to work with them. Next week I’m hosting a happy hour to talk to people about the current market. Feel free to share the link to this event with anyone you care about. [Insert link to event page] Sincerely, [Your Name] Some realtors suggest holding a house party for new homeowners and using a party/guest list to meet. with potential buyers. 11. Make your own videos. It’s no secret that video can be a powerful tool for realtors. It doesn’t have to be thousands. Whether you’re going for a highly produced customer testimonial video like the one below, or using video software to pitch your service to a potential customer from your laptop, video can set you apart from the crowd. 12. Webinar Host. Want to make it easier for potential buyers or sellers in your area to understand the current market? Partner with a local lender, title company, or even your favorite staging service and host a webinar on a topic of interest to potential real estate buyers. For example, you could team up with a local home improvement service to host the five most valuable webinars that sellers can do on their home to increase their selling price. These variations and tastes can vary from state to state, so sellers may have valuable information that you can’t find online. 13. Collect and display testimonials. Your previous clients are a great resource for building your trust and credibility with real estate marketing. If sales are going well, reach out to customers you’ve helped and get a paragraph-long quote showing how you helped them. Once you have this content, as well as your clients’ permission to run it, post it on your website so prospects can understand how well you’ve served people in the past. 14. Use traditional advertising methods. Although the real estate market is not immune to the rise of digital transformation, some old-school marketing tactics can still be adapted into real estate marketing strategies. Traditional media, such as advertising and billboards, often contribute to the marketing efforts of real estate agents. 15. Optimize your site for mobile. This point is relevant for any business owner who runs a website, and real estate agents are no exception. You want your web experience to be as seamless as possible. When customers want to learn more about your business, they don’t have to deal with a “desktop phone screen” mobile site. 16. Actively use social media profiles. Save
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