Marketing Companies For Small Businesses – Note: This post and accompanying infographic were originally published by our friends at Hatchbuck. Reprinted here with permission.
Keeping all the marketing ducks in a row is no easy task for the small business owner. You may be running a tight ship and don’t have the staff or budget resources to launch countless expensive marketing tools.
Marketing Companies For Small Businesses
The good news is that there are many cheap and effective tools to help you optimize your marketing and compete with the bosses.
Marketing Agency For Small Businesses
We’ve compiled a list of 64 of our favorite small business marketing tools to help you avoid marketing madness. You won’t need all 64, and we’re not comparing apples to apples here. So find a few people who work for your business and put in the time and effort to grow them.
Read more about each of the small business tools for analytics, content marketing, lead generation, SEO, PPC, email marketing and automation, design, project management, and social media below the infographic.
You may have heard of Google Analytics. It allows you to collect and analyze data about your web traffic and visitors. If used effectively, you can significantly increase your website visibility and increase conversion rates.
The KISSmetrics platform is ideal for SaaS businesses, allowing you to know where your leads are coming from and map their journey through your website from prospect to customer. KISSmetrics gives you the valuable data you need to optimize your marketing strategies, attract more customers, and get them to convert once they land on your website.
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CrazyEgg’s heatmap capability gives you insight into what visitors are doing on your website. It tells you where they swipe, click, and most importantly, what they don’t click. With CrazyEgg, you can optimize your landing pages to ensure you keep your visitors engaged and help them move down the sales funnel.
Hotjar is an all-in-one analytics and heatmap tool that integrates with tons of tools like WordPress, Instapage, and Unbounce. Hotjar is very easy to set up AND you can record web visits to see where your customers are clicking and browsing on your website.
Intercom is a customer messaging platform that lets you identify your struggling customers and send them targeted messages to solve their problems. The tool provides insight into areas for improvement on your site and within your platform if you’re a Saas company. By automating customer service and triggering live chat, you can keep customers engaged and avoid costly churn.
Pendo acts as an extension of the product so you can manage all user behavior, collect feedback and provide contextual help to users. It provides powerful on-page reports and usage insights to help you improve your product.
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GoodData is a business intelligence and data visualization tool. It’s more suited to enterprise businesses, but it’s an incredibly powerful tool that can help any business. Instead of using your limited resources to build and maintain your BI infrastructure, GoodData lets you focus on turning data into insights about your business.
ChartMogul is another interesting business intelligence tool. This platform is integrated with many other tools you use (Zapier, Zendesk, Slack, etc.) so you can read key metrics in real time. Say goodbye to Excel spreadsheets!
According to their website, WordPress powers 27% of the internet. And there is a reason. WordPress is the easiest content management system out there (in our humble opinion) and has the best value. It’s free for personal use, but the best package for small businesses starts at $85/month.
Editing content can be time-consuming when building social relationships. This is where Feedly comes in to help you find, organize and share relevant content. Feedly is integrated with several project management tools such as Slack and Trello.
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Can’t afford to hire a copy editor to proofread your blog post? Grammarly can save you from embarrassing mistakes. Use it in conjunction with the spell checker and you’ll be surprised how many typos you’ll avoid. If you buy the premium version, Grammarly also offers a plagiarism checker.
Subjects are important. They determine whether or not readers click on your content. In addition to their content marketing calendar, the CoSchedule Headline Analyzer tool will give you headline numbers and recommendations to make them stronger.
BuzzSumo is the best tool to help you discover the best topics and content on various social media platforms. You can also see influencers (and spy on your competition if that’s your thing).
Content not only allows you to curate and edit content, but the platform also offers freelance writers to help your business create full articles and blog posts. While Contently is clearly aimed at more business customers, you can’t make a “best of” list without mentioning the platform.
Digital Marketing Agencies For Small Businesses
ClearVoice is a content creation and management platform. A collaboration tool that gives you access to freelance writers and editors to create professional content. ClearVoice may not be the best choice for small businesses just starting out (they need annual subscriptions), but it’s a great thing to keep in mind when you’re ready to step up your content marketing game.
Video marketing is all the rage this year and is an important piece of the content marketing puzzle. Wistia is our favorite video tool. Like many social and content tools, Wistia offers analytics, automation, and a place to host your videos. We like to use Wistia to see which videos perform best on our site. Call-to-action features are also clutch for sending traffic to your site, no matter where your Wistia video is posted on the web.
Their simple signup forms are an easy way to provide compelling resources to your audience, growing your list. OptinMonster lets you A/B test your forms to see what works and what doesn’t to understand why your visitors stay and leave.
Unbounce is an easy to use landing page generator. They have great pre-made templates that will allow you to get your pages up and running without the help of a professional web designer or programmer. Plans start at $49/month and Unbounce offers a 30-day free trial.
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LeadPages offers predefined landing page templates, pop-up forms and the ability to send opt-in codes via SMS. They boast tons of easy integrations and their Pro Plan starts at $48/month.
Sumo (formerly SumoMe) has many useful recruiting management tools, including unique sign-up forms, easy integration with any content management system, Google Analytics integration, and heatmaps. Pricing depends on site visit, but starts with a free package (ideal for beginners).
Instapage is another useful website builder. This platform offers PPC compatibility, multiple integrations and useful A/B testing capabilities. Basic package starts at $29/month (paid annually).
HelloBar adds a non-invasive lead capture bar to your website so you can convert website visitors to email subscribers to customers. The tool allows you to promote your social media and easily A/B test your message.
Affordable Marketing Ideas For Your Small Business
Qualaroo allows you to optimize your site by providing site-specific reviews to capture the customer experience. With Qualaroo you can direct questions to visitors anywhere on your website, product or conversion funnel. Their basic package starts at $190/month paid annually.
LiveChat does exactly what the name says. This simple tool allows you to engage customers on your website, capture information about visitors and provide more personalized and faster customer service. LiveChat Starter Package starts at $19/month. This is a great way to draw attention away from your site that might otherwise go bankrupt.
When you’re done with this list, head over to 10 Free Google Ads Tools You Didn’t Know About (But Should).
Not only does it have an amazing team and company culture, but they are absolute bosses when it comes to all things PPC and paid advertising. Their free Google Ads Grader is a surefire way to find out where your small business can improve.
Digital Marketing Ideas For Your Small Business
Yoast is the most popular SEO plugin for WordPress. The tool easily works to optimize your content and landing pages to ensure your site is set up for success. With features like a readability checker and keyword optimizer, Yoast will make sure your content is optimized for the right audience.
Google AdWords can seem daunting to small businesses, but its easy-to-use platform is extremely valuable. They offer search, display and video marketing to help you reach your customers where they are looking. AdWords takes money to be successful, but it is necessary for your business to drive more traffic to your website.
Not only does Moz have an amazing blog (including Whiteboard Fridays, which is dropping), but it helps with SEO, keyword research, and backlink research. They also offer local search help to increase your business visibility in your area.
Google Trends pulls data from Google Search to show you how often search terms are entered in different regions of the world. With the help of Google Trends, you can see what is happening in your area and among your customers.
Digital Marketing Agencies For Small Businesses
AdEspresso is integrated with Hootsuite – it has all the tools where you can manage social ad campaigns.
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