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It’s always a good time for business owners to think about the most effective small business marketing ideas. Maybe your posts don’t seem to be getting as well as they used to. Or it could be that business seems stagnant. Whether you’ve been in business for 3 months or 30 years, there’s always room for improvement. Here’s a list of small business marketing tips and tricks to give you a competitive edge.
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Data management should not be once a year. If you’ve neglected your database, your entire marketing strategy can be unsustainable. In fact, 72 percent of companies believe that data quality issues affect consumer trust and perception.
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Why? Because successful marketing depends on data-driven decision making. If your data isn’t right, your decisions won’t be the best. In the same study, less than half (44%) of organizations worldwide rely on their data to make important business decisions. Talk about a lost opportunity.
Make sure your marketing strategy is as targeted and targeted as possible. Make data cleaning a regular monthly activity and you will achieve more reliable data.
Buyer personas are a great way to define your audience in terms of personalities, responsibilities and needs. A good buyer will give you goals and direction. Additionally, these people can be used to segment your list and better tailor your sales and marketing messages.
Also, don’t forget to consider funnel status when creating a buyer persona. For example, a customer who needs care needs a different message than someone who is ready to buy. You need to have conversations at the right time to make sure you are not too late or too early.
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When you know your audience, it’s much easier to create targeted, relevant, and (most importantly) valuable content. Clickbait and countless sales pitches are not the way to gain trust from your network. Instead, make it your goal to reach your audience on a more personal level. Show them that you understand them and care about their wants and needs.
How: Instead of pushing your product, focus on providing insights, information, and maybe even entertainment. Believe it or not, this method is a more effective way to guide prospects through the buyer’s journey.
This is also the basic idea of content marketing. Learn more about how content marketing can help small businesses here.
Many people feel that they receive too many emails. Some may say too much, but 86% of consumers prefer email when communicating for business purposes. Briefly: email shows no signs of slowing down because it’s efficient.
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For small business owners, email marketing is an important but complicated business. Great content does not guarantee that recipients will open your email. However, there are ways to improve audience growth, open rates, and conversions.
2. Topic: Can you tell the reader what’s next? Is what follows worth writing? If not, you better go back to the drawing board.
3. Design. Your content is optimized for mobile viewing. Did you deliver on the promise in your subject line? Is it pleasing to the eye and easy to read?
4. Call to action. What is your call to action (CTA)? Do recipients know what you want them to do? Is it easy for them to do?
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To learn more about good email optimization, check out our post Understanding the Anatomy of an Email Newsletter. 5. Promote your social media content
Social media algorithms are constantly changing. Often these changes mean that it is difficult to have physical intimacy. This is where paid advertising and promoted posts can help level the playing field.
In fact, paid advertising is expected to generate more than $18 billion in revenue in 2019. 76 percent of B2C content marketers in North America used promotional posts in 2016, with 61 percent reporting that these posts were effective. Social ads rank slightly lower, with 74 percent of B2C marketers using them and 59 percent reporting they’re effective.
If you need a quick guide to the world of play to play social advertising, these links are a great place to start.
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Visual content continues to grow in popularity as we move into the future. After all, the human brain processes images 60 times faster than words. When looking for small business marketing ideas, consider video.
Video content (think Snapchat, Instagram Stories, Instagram Live, Facebook Stories, and Facebook Live) continues to grow. If you want to be on the cutting edge of visual content, try getting out from behind the keyboard and in front of the camera.
A great idea for your first video is to record a quick introduction about yourself. Keep it under 2 minutes and keep it informative and engaging.
Pro tip: For even more engagement and impact, add subtitles to your video instead of just relying on your voice. About 85% of videos are watched without sound. It makes sense when you think about all the people scrolling through social media at work, at the doctor’s office, or on the subway.
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Video is also an easy and effective way to engage your audience. Hubspot found that 72% of people prefer video to learn about a product or service. More and more consumers are using their smartphones instead of computers, and visual apps like Instagram, Snapchat, and YouTube are making it much easier to send, view, and share content like images and videos.
Consumers have a lot of power with online reviews, which makes them more important than ever. This may seem overwhelming for a business, but online reviews are still a great source of referrals.
We’ve written a lot in the past about how referrals are best kept for your business, but if you don’t have a review monitoring process in place, it’s time to do one. Yelp, Facebook, Google, Angie’s List, etc. are all places where consumers and shoppers go to do their research before committing to a business or product.
If you see a negative review, there is no need to panic. Be as responsive as possible without upsetting an already unhappy customer. Often this means asking to speak offline so you can work with them one-on-one rather than in a public online arena. Remember, you can’t please everyone all the time, so focus on loyalty. If you do a good job, eventually that negative review will be on your positive review radar.
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No matter how hard we all try, we can’t do it all. Many of us feel overwhelmed and overwhelmed with tasks that can easily be delegated and implemented. As a result, you might start dropping the ball because you’re trying to do too much at once. When your business starts to suffer, it’s time to reevaluate your plan.
You are not alone in looking to exercise for support. In fact, more people benefit from exercise marketing than not. A Salesforce study found that 67% of sales leaders use marketing automation. By 2019, that number is expected to grow by 30 percent.
If you’re looking for small business marketing tips that will save you time and money, keep you at the forefront of your network, and increase referral leads and customer retention, it’s hard to do better than marketing automation.
A marketing strategy can help you make the most of your customer interactions. This means identifying top leads, putting sales-ready leads on the fast track to conversion, tracking unprecedented performance, and doing it all automatically. (PS marketing automation is what you do).
Digital Marketing For Small Businesses
We hope these seven small business marketing tips and ideas help keep your business running at its best. This list is a great guide, but don’t limit yourself to just these ideas. Keep thinking about your business and your customers as both change, grow and evolve. You’ll find new ways to improve the customer experience and your bottom line if you keep your eyes open.
If you want to focus on one of the best small marketing ideas of all to engage your network, it’s email marketing. Download our free email marketing roadmap below to help you find your way as you navigate your email marketing process.
Retail sales | Data Extraction | Who Personas |: Target Content |: Email Marketing | Marketing Video Content |: Reviews and Links SMB Marketing Automation
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