Marketing Ideas For Small Business Owners

By | February 17, 2023

Marketing Ideas For Small Business Owners – If you are a small business or a budding startup, you may not have the resources to spend on expensive advertisements like your larger competitors. Competing on equal footing, but with a low budget and limited time, being smart in the market and driving your business growth is somehow overwhelming.

Because this business promotion problem is also a challenge for home based professionals to maintain their business.

Marketing Ideas For Small Business Owners

Marketing Ideas For Small Business Owners

I didn’t have the money (before 2010) to pay for advertising my business and compete with my competitors.

Essential Content Marketing Tips For Every Business

But along the way, I noticed one thing, I just had to learn how to improve my skills in generating new promotional ideas.

Over time, I see this as the key to solving this common problem that continues to plague small business owners and virtual assistants like me (and you!).

From the experience I have gone through, there is no doubt that small business marketing strategies are very important for both the parties (the customer and the service provider).

It also made me realize one important thing that you don’t need to be a rocket scientist to be a good marketer.

Small Business Marketing 101: Getting Started

Believe in yourself and what you have found and apply it! Avoid analysis paralysis, it won’t help. click to tweet

Now to help you out, I’ve put together a list of cheap marketing ideas for small business owners that you can use all year long!

Most importantly, the list offers marketing strategies and ideas for all small business owners that are far more effective in helping them market smarter.

Marketing Ideas For Small Business Owners

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Unique Marketing Ideas For Small Home Businesses

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Marketing Ideas For Small Business Owners

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Some links on this website may be affiliate links. This means that if you click on a link and purchase an item, we may receive an affiliate commission as a “thank you” for sending it your way.

Hi, I’m Carolyn. I’m a virtual assistant helping online business owners and women-led startups (like you) reach their goals by providing comprehensive administrative support and tried-and-true marketing strategies. I am here to help you, support you and grow your business, expand your reach, make more profit and harness the power of internet to help you flourish and shine in your fields.

Creative Small Business Ideas For Entrepreneurs In Search Of Inspiration:

I am a Virtual Assistant and Information Technologist by profession and I help business owners, working professionals and women-led startups achieve their goals by providing comprehensive administrative, marketing and technical support. According to a recent survey by Vistaprint Digital, approximately 53% of small business owners say that social media is now their top online marketing strategy.

The report is based on data from a September 2016 survey of 1,000 business owners with fewer than 10 employees in the United States. The researchers also included data from a May 2016 survey of 2,000 consumers in the United States.

One-third of small business owners say their company’s website is their primary marketing channel, and 53% say their online presence is very important.

Marketing Ideas For Small Business Owners

Nearly 70% of respondents say they use a mix of print and online tools to market their small business.

Reasons You Need A Digital Marketing Strategy 2023 [planning Tool]

About the research: The report is based on data from a September 2016 survey of 1,000 business owners with fewer than 10 employees in the United States. The researchers also included data from a May 2016 survey of 2,000 consumers in the United States.

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Ayaz Nanji is a digital strategist and co-founder of ICV Media, a marketing agency specializing in content and social media services for technology companies. He is also the research author of He has worked for Google/YouTube, Travel Channel, AOL and The New York Times.

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Try it for free and explore all the tools and services you need to start, run and grow your business.

So you’ve learned how to start a business, now it’s time to promote it. Marketing your small business is all about spreading the word about the amazing products you sell. With no promotion, the chance to earn money online soon is slim.

But your client’s attention is diverted here and there. Big brands with marketing budgets in the hundreds of thousands of dollars are skyrocketing their advertising costs. Let’s not even get started on social media channels changing their algorithms, making it even more difficult for small businesses to reach the audiences they’ve created.

Marketing Ideas For Small Business Owners

It’s not all doom and gloom. You can stand in the busiest areas. It just takes a little more creativity.

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To get you started, this guide shares 17 creative marketing ideas we’ve spotted from independent brands that are completely free (or cost very little) to replicate.

To say that social media platforms are oversaturated would be an understatement. Some 92% of companies will use platforms such as Facebook, Instagram and TikTok to reach their target audience by 2022.

Couple that with the fact that Facebook only shows posts to 5.2% of a page’s followers, and you can see why social media is a painstaking way to advertise a small business.

Diversify your social media marketing strategy by running a contest. Science proofers love freebies. So, give away something free in exchange for social media engagement – ​​like a product bundle or a trip to your headquarters. Like, comment, share and tag your followers on giveaway posts to increase your reach.

Creative Marketing Ideas For Small Businesses (2023)

For example, Loca Foods hosted an Instagram contest, giving away dips and desserts. Participants had to like the post, follow her Instagram profile and tag a friend. Bonus entries were available when followers shared a post with their story:

Granted, lucrative social media competition leads to expensive products. But the marketing dollars you spend hosting the giveaway don’t have to be excessive. You can make the reward as cheap or as expensive as you want.

Another smart way to use social media to market your small business is to use user-generated content (UGC) – something that 79% of customers find heavily influences their purchasing decisions, possibly because it’s branded. Is less biased by content. They can see someone in their shoes who loves the product.

Marketing Ideas For Small Business Owners

Encourage existing customers to share photos, videos and testimonials of them using your products. Regularly scan your brand name or hashtag to see social media posts that people have shared without asking you.

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The goal is to build a library of high-quality UGC that will persuade on-the-fence social media followers to buy, like this example from Andy Swim. A previous client of his made a TikTok video, which Andy Swim reposted on Instagram.

We continue the topic of social media, video marketing

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