Marketing Strategies For Small Business In The Philippines Pdf

By | April 1, 2023
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Marketing Strategies For Small Business In The Philippines Pdf

Marketing Strategies For Small Business In The Philippines Pdf

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Imagine two online retailers. One creates custom greeting cards by hand using a mix of woodcuts, watercolors and calligraphy. Their prices are very fair for what they offer and customers love their work.

However, this seller has no marketing plan and relies on word of mouth to inform people about their card. Another seller buys pre-made cards in bulk and sells them on eBay at a 50% markup.

There is no personalization and the price is very high compared to similar generic cards in the market. However, this other retailer has stepped up its marketing efforts to reach potential customers for its cards, using digital marketing tools, social media posts, and an email list. Which business do you think has the most sales?

Many small businesses either thrive or fail based on their ability to attract attention. A great product, but no marketing plan can fail, a competitor with an average product can survive due to classic marketing efforts.

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Small business marketing is defined as using existing marketing channels and courses to get the word out about your services or products.

No matter how big or small your business is, the basic principles of marketing are the same. Of course, a small business usually has fewer resources and smaller budgets than a corporate giant.

When you’re ready to launch a marketing campaign for your small business, here are eight key areas to focus your efforts on:

Marketing Strategies For Small Business In The Philippines Pdf

Before starting a marketing campaign, it’s important to define what you want to achieve. Do you want to increase brand awareness, acquire new customers or increase sales? Your marketing goals will help you determine which marketing strategies and tactics are right for your business.

What Is A Market Development Strategy

Who are your customers and what do they want? Consider their age, gender, location, and interests. The more you know about your target customer demographics, the easier it will be to craft a marketing message that resonates.

One of the best ways to get to know your target market is through market research. This research can be done through focus groups or analyzing your competition.

Begin your marketing efforts by writing a description of the products or services you offer. Think about what value it brings to your target audience or what problems it solves. Think about what makes your proposal so great and write honestly about it. This will form the basis of how you will market your product to the public.

Unless you invent a product from scratch, you have a good chance of being competitive. Pay attention to how they sell their products.

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A unique selling proposition, or USP, is a feature of your business that sets it apart from the pack. If you know your competition, determine how you will differentiate yourself in front of your target audience. You can beat your competitors on price or product quality.

Identify all costs associated with your marketing plan and consider how to allocate your dollars. You’ll probably need people and tools, plus an advertising budget. You may also want to offer influencers free products or a budget to participate in a live event.

Depending on your budget, you can diversify these campaigns with paid digital advertising (web-based ads, paid social media posts, influencer marketing), traditional advertising (radio, TV, print ads, billboards), social marketing (mixed). social media platforms) and content marketing (blog posts, podcasts, explainer videos).

Marketing Strategies For Small Business In The Philippines Pdf

Not every marketing effort is successful. Be prepared to see which marketing messages are getting through, which aren’t, and which channels are performing best.

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Marketing is not a set-it-and-forget proposition. Learning more about your target audience, media consumption and spending habits requires constant monitoring of key metrics and adjustments.

Small and local entrepreneurs face challenges that big businesses don’t. Use these marketing techniques to navigate the unique waters of your next campaign.

Content marketing takes a lot of work up front, but if you invest in creating great content, it can live forever. You can gain followers on YouTube by creating really useful videos about your product or industry that will interest your target audience.

Blog posts that answer the questions people are searching for on Google can drive organic traffic to your website.

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When you’re just starting out and you don’t have a lot of clients, invite people to do what you do.

Word-of-mouth marketing is based on organic conversations and engagement with your company, such as social media events (perhaps your keynote speaker) or real-life events.

According to Nielson, 92% of consumers trust recommendations from friends and family, so you can take advantage of this by building your social media presence, launching a brand awareness campaign, or having your friends become your company’s ambassador.

Marketing Strategies For Small Business In The Philippines Pdf

Even if you don’t have the budget to hire a professional branding consultant, you can use your internal resources to create a unique look for your company. This includes the logo, color scheme, font set, tag line and a clear description of your offering.

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In addition to building expertise, this process will help you with your integrated marketing efforts to achieve consistent visibility and reach across all your marketing and distribution channels.

Email marketing is an inexpensive way to reach large numbers of people who are already interested in what you do. You can build your list by adding a signup form to your website or blog to get subscribers.

You can also encourage signing up to your email list by offering a free offer, such as a discount code. If you have a few hundred people on your email list, you can send monthly newsletters or promotional emails.

Search engine optimization is about making your website more visible in search engine results pages. This is important because it can help you get more organic traffic to your website.

Tips To Maximize Small Business Seo

To optimize your website for search engines, you need to do keyword research to find out what people are searching for. You should also make sure that your website is well organized and easy to navigate. In addition, you need to create quality content that is relevant to your target audience.

PPC ads are a form of online advertising where you pay a fee every time someone clicks on your ad. This can be an effective way to drive more traffic to your website, especially if you are targeting a specific keyword. PPC ads can be run on Google, Facebook, Instagram and other platforms.

Small business owners can use social marketing techniques to build a network and relationship of trust among their existing or potential customer base.

Marketing Strategies For Small Business In The Philippines Pdf

Instead of pushing products to customers, focus on building trusting relationships with your customers, which can ultimately lead to sales. You do this primarily by facilitating discussion and interaction with you (and thus your brand) through social media or casual social gatherings.

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This is an attempt to get your company or product mentioned in the media. You can send out a press release to inspire the media to cover your business and perhaps interview you or your team members.

News interest in your brand can come from a variety of sources other than a press release, such as a promotional campaign.

Customer acquisition is at the bottom of content marketing. You know who your customers are and they care about you – they just have to cross the threshold to buy.

For an e-commerce business, you can optimize your product page by making sure that important purchase information is clearly visible with clear images and a prominent buy button.

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You can use A/B testing, where you present two different page designs or messages to two sets of customers to see which one performs better. You can make sure your payment flow is easy, seamless and secure – customers have multiple payment options, such as PayPal or Apple Pay, so customers don’t have to enter their credit card details.

If you have a customer, keeping them as a customer is the best way to get them to buy your best product or service.

Marketers use re-engagement efforts such as email newsletters or print notifications. It reminds customers of your company and often includes a call to action, such as taking action on the current sale.

Marketing Strategies For Small Business In The Philippines Pdf

You can also improve your customers’ relationship with your company by improving customer service – by reducing the response time to questions or by improving customer satisfaction.

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