Marketing Tips For Small Business Owners – Traject CEO Christina Martinez’s Six Digital Marketing Tips for Small Business Owners During the Recession
The economic upheaval of recent years has created new challenges for SMEs. Unfavorable economic conditions affect businesses in a number of ways, from supply chain issues to reduced consumer purchasing power. Even in times of growth, and especially in times of turbulence, companies must refine their marketing strategies to cope with rapidly changing consumer behavior and fluctuating demand.
Marketing Tips For Small Business Owners
While digital marketing has been an important marketing strategy for decades, the pandemic has dramatically increased consumer demand for digital excellence and led to its rapid adoption by businesses of all sizes. Gartner reports that marketing budgets will account for 9.5% of total company revenue by 2022, up from 6.4% in 2021. However, small businesses cannot always significantly increase their marketing budget, especially during times of economic uncertainty. But small business owners can use the scalability of digital marketing to fill the gap and make their business recession-proof in the coming months.
Marketing Tips For Small Business Owners
Identify your hubs – the main places you want to drive customers. For most businesses, this is a website. However, it could be your TikTok account, your Etsy page – whatever you feel is the best place for you to connect with and convert prospects and customers.
If you have a hub, optimize its content so that it ranks high when someone searches for you. For example, if your website is your hub, what search terms should launch your website to the top of search results? Make sure your website has useful content that includes these search terms and use an SEO ranking tool to monitor your domain’s performance.
Digital marketing is the most effective way to communicate with customers on a large scale. You can provide customized experiences for different types of customers and control where your target audience interacts with your brand.
It’s also important to remember that consumers are looking for a frictionless digital experience – digital expectations have risen in recent years as people spend more time online.
Marketing Ideas For Growing Your Small Business In 2023
Make it easy for customers to service and buy from your business. And often overlooked but crucial, be sure to ask for reviews. Comments are a powerful way, and not only
Read about your customers’ experiences with your business and give potential customers the social proof they need to buy from you. If you’re a local business, tools like GatherUp can help you automate review requests and analyze review content.
Be sure to stay in touch with your consumers to optimize the customer experience. Ask questions, encourage feedback, and actively respond to their comments and DMs online. This can inform your digital content strategy – you need to know what consumers are looking for and which social platforms best match your target customers to deliver the content they need where they can easily find it.
Remember that all customer feedback is valuable. Positive feedback can be used as content on your website and social media. Constructive criticism can help you move your strategy forward.
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All brands have a personality related to their market segment, target group and values. This brand voice is important to create, strengthen and maintain your brand perception among consumers. Effective digital communication uses this brand voice across all media, including web copy, email newsletters, company blog content and social media posts.
Aligning your brand voice and values is critical, especially during times of economic uncertainty, when consumers may be reluctant to leave trusted brands. A clear brand voice and values will help you communicate with your audience to ensure you support both their needs and your overall business goals.
In a highly competitive market, maintaining a leading position is particularly important. Publishing quality content is crucial to building a loyal consumer base, and social media is one of the best distribution tools for such content.
If you’re a small business with limited bandwidth, consider using a tool like Loomly to streamline your social media management process and maximize efficiency.
Public Relations Tips For Small Business Owners
Video marketing has replaced other forms of visual content as the most compelling way to connect with your target customer base. Social video content gets 1200% more shares than image or text based web content.
Not only does video display the type of easy-to-consume, human-facing content that most social media algorithms prefer, it also helps build real brand trust and connection in a way that written content can’t. Consider broadcasting live from your company’s social platforms or record and post short videos for TikTok, Instagram or Facebook. Using a video scheduling tool like PLANOLY will help you schedule your videos easily.
While economic instability is not a fun challenge to weather, it can be a powerful force for businesses to implement key digital marketing strategies that can lead to significant long-term growth. I hope these tips are a great starting point to help you build a resilient and sustainable business. And don’t be afraid to think outside the box and try something different, because not all strategies will work for all businesses. Digital marketing is constantly growing and evolving, so flexibility and a testing mindset are far more valuable than a one-size-fits-all strategy.
Christina Martinez is the CEO of Traject, a marketing technology company that builds industry-leading marketing software for small businesses and agencies.
Small Business Marketing Ideas & Tips For Smb Business Owners
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Starting a new business is never easy and requires a lot of time and effort. You need to improve your product, choose the right sales channel, research your target customers and more.
But no matter how good your product or service is, people won’t know about your business if you don’t market it. Marketing is an important part of branding and generating leads for your small business. In this article, we will discuss some of the best marketing tips to help you grow your small business in terms of size and reputation.
The first thing any new business needs is a website where people can learn about your business and buy your products or services. Once you’ve created a website that’s optimized for search engines and conversions, you’ve already crossed the first hurdle.
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Getting organic traffic to your website should be your top priority before investing in other marketing strategies.
Creating an SEO-friendly website is a lot of work, but these tips should get you on the right track.
It is important for any business to connect with its target audience and develop a strong brand identity. Telling your brand story is a great and effective way to achieve this.
Authentic brands and those with a good story behind them tend to be more memorable and leave a lasting impression. So if you want people who hear about your brand for the first time to remember it, tell them your brand story.
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For example, Burt’s Bees takes every opportunity to tell the story of the birth of the brand. It’s a simple story of a boy meets a girl, falls in love and creates something that lives on after they’re gone.
Their website has a detailed “About Us” section and a separate page for telling your brand story. It also covers important milestones in the founder’s life and brand history. Using video and images to tell a story is extraordinary and memorable.
One of the cheapest and most effective forms of marketing you can invest in as a small business owner is social media marketing.
If you’re willing to invest the time and effort, you can do it in-house with minimal expense. And as your business grows, you can start using social media marketing tools to manage your accounts.
Marketing Ideas For Your Small Business
There are many aspects to developing a successful social media marketing strategy. These are just a few tips to get you started. Once you’ve mastered them, it’s time to dig in, brush up, and try advanced social media marketing strategies.
This is a simple but effective marketing tactic that is often overlooked by small businesses. You might think that these programs are only for large companies with many customers. However, this may not be true.
Small businesses will benefit more from such a move as it is one of the best ways
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