Marketing Tips For Small Business – Starting and growing an online business can be difficult with all the competition in the market. And choosing the right digital marketing strategies for your startup can be quite difficult.
As an entrepreneur, founder or small business owner, how do you choose the right digital marketing method for brand awareness and sales? We’ve rounded up the most cost-effective and actionable strategies you can implement today.
Marketing Tips For Small Business
1. Start researching: Research your target market before launching a product or service to make sure people really want to buy it. Today, it’s easier than ever to do online research to see what your target market needs or wants.
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2. Set SMART Goals: Setting goals that are specific, measurable, achievable, relevant and timely will help you stay on track. Setting three SMART goals is really the only way to see progress. For example, if you are starting a business, setting a goal of $50,000 for the calendar year would be a SMART goal.
3. Know different terms in digital marketing: To be proficient in everything related to digital marketing, you need to know what each term means. You can familiarize yourself with different terms here.
4. Develop a digital marketing plan: Now that you’ve researched your target market and that people will buy your offering, it’s time to create a digital marketing plan. This strategy should include your business goals, strategies, messaging and audience, tactics and a timeline with a budget. This document will serve as a short-term and long-term plan for growing your business.
5. Create your buyer personas: Whether you’re running a digital or offline marketing campaign, you need to know who your target audience is. This starts with creating buyer personas, or who are your ideal customers. You can find this out by doing research online. We typically tag each person by name and include age, location, income, job titles, other demographics, psychographics, and purchasing behavior. You should also list all the goals, challenges, pain points, hobbies and priorities to create personas that are valuable to your business. In addition, all this information will help you make the right sales pitches.
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6. Create a solid digital marketing budget: Setting a solid budget and only spending within that amount is one of the most important actions you can take when it comes to digital marketing and advertising.
7. See others who have done it: Refer other founders and entrepreneurs in your industry who have successfully built their businesses. There’s no need to reinvent the wheel when it comes to making an offer. See what’s out there in your market and what you can do to improve what’s out there.
8. Value Proposition: Make sure your brand has a value proposition to ensure you attract the right target audience. A value proposition is the only thing that makes your business attractive to potential customers and clients. We recommend that your value proposition is woven into the content of your website so that your future readers are not left guessing what makes your business unique and different.
9. Data and Insights: Make decisions to improve your business based on the data you have. For example, if you notice that the bounce rate is higher than 60 percent in Google Analytics, then try to optimize that page to reduce the bounce rate and keep users on your site longer.
Marketing Tips For Small Businesses
10. Set up the right Key Performance Indicators (KPIs): Setting up and tracking the right KPIs for your business is critical to its success. You should create a list of KPIs relevant to your business before launching any new marketing campaign. Here are some of the biggest averages: return on investment (ROI), unique site visits/visitors, time on site, search engine ranking, bounce rate, referral traffic, inbound links, likes, mentions and comments on social media and landing page signups and conversion rates.
11. Research the legal structure: To run a business, you need to create a legal entity for your company. You can choose a sole proprietorship, limited liability company (LLC), C-Corp, or an S-Corp. You can find more information here about which type is right for you or talk to a lawyer.
12. Survey your existing audience (if you have one): If you’re stuck on what to offer your customers, just survey them to see what’s missing and what you can do as part of your next product line. If you’re just starting out, you can research social media and other online communities. Quora is a good place to start.
13. Sales/Marketing Funnel: To convert prospects into customers, you need to have a sales funnel. This funnel consists of taking qualified leads at the top and then moving them midway to convert them into customers. Our FemFounder.co sales funnel looks like this: social media and blog content at the top of the funnel, our email sequence in the middle of the funnel, and then the bottom of the funnel is an educational webinar.
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14. Landing Pages: Having multiple landing pages with different magnets can be an effective way to build your email list. A simple PDF or cheat sheet is enough to get leads. We have about a dozen per landing page on the site. Niche landing pages are very helpful in building an email list. We use LeadPages for most of our landing pages. Not only is Leadpages cheap, but this software also provides all the tools you need to start building an email list.
15. Lead Magnets: You should be offering free content in exchange for email addresses. This type of digital marketing is called lead magnet. After someone signs up for your email list, it’s the perfect opportunity to build a relationship with your new subscribers. To further engage with these subscribers, you can implement a follow-up email sequence, typically in the following order: email 1–lead magnet thank-you email, email based on 2 emails- emails, email 3—email with an offer, and email 4—a value-based email with a tough tone. If you’re confused about what to give, here are some ideas to think about:
16. Thank You Pages: Thank you pages are prime ground to promote your offers cheaply. After someone signs up for a lead magnet or opt-in email list, direct them to a page with low-cost offers. Offers can range from $1.00 to $99.00. This is usually called an upsell. I find this to be a great supplemental income.
17. If you’re looking for an all-in-one platform that offers email marketing, landing pages, upsells and downsells, and other digital products, Kajabi.com is a great place to start your research.
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18. Blog and Organic Search: Use your blog to improve your search engine rankings. Each blog post should be at least 2,200 words, optimized with one to two percent keyword density, and contain links to other related blog posts on your website. Longer and more relevant blog posts will help your site rank for more keywords instead of the shorter 500 word posts that were effective before.
19. Blog column content: A few years ago, we would blog on topics related to our target audience, but we would never publish content over 2,400 words, and that’s like a pillar. But now, Google prefers blogs with pillar content that are typically longer than 4,000 words, with shorter blog posts supporting pillar content. For example, this blog post you are reading is considered a pillar blog post. It’s more than 4,000 words and contains links to our areas of expertise: advertising, branding, search engine optimization and Pinterest marketing. And then, we plan to build each of the pillars by publishing at least 20 blog posts. This strategy may seem extreme, but we have found this method to be the most effective when it comes to ranking in search engines.
20. Blog Titles: Your blog titles should be catchy and catchy so readers click through to your site. Shorter and more concise titles won. Here are some examples of blog posts I’ve used in the past:
21. Update old blog content: To improve your search results, update old blog content that gets the most organic traffic from search engines. We recommend that you focus on optimizing your top five blog posts. You can find them in your Google Analytics account.
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22. Keywords: As the foundation of any organic search engine ranking, including keywords in every piece of content will help your website and business rank higher in Google, Bing or Yahoo. I generally recommend using one to two percent keyword density for each keyword phrase. Limit keywords/keyword phrases to three or fewer per piece of content for blogs shorter than 2,000 words, and limit keywords/keyword phrases to six or fewer for content longer than 2,000 words. Please note that when you sign up for Google Keyword Planner, you must add your credit card information even if you are not billed.
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