Most Effective Forms Of Advertising – You have BIG ideas, great products or services and you need to get them out into the world. The use of out-of-home (OOH) advertising cuts through the clutter of our everyday environment, reaching people and making them stop, notice and buy.
OOH is constantly evolving to adapt to new markets, formats and opportunities. Today’s OOH is a combination of advertising, digital displays, transportation and media that surrounds and immerses consumers most days when they are out of the home. The power of OOH is in your hands with your next marketing campaign.
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Campaign execution is only as good as your plan. Here are some tips for creating a successful campaign.
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A well-thought-out plan can elevate your campaign and make it a powerful tool for your brand. Approach the OOH sector strategically with your target audience, market and brand position in mind.
Combined with other channels, OOH advertising expands reach, increases campaigns and encourages consumers to interact with brands online and in-store, making OOH one of the fastest growing advertising opportunities. Although OOH is one of the oldest and most enduring forms of advertising, it is also one of the most effective and affordable marketing tools. Personal impressions are cheaper than many other forms of marketing, as you can see from this chart.
Knowing your budget will help you better determine what, where and when will be most effective for your unique campaign.
With different types of OOH formats, you can split your message to be seen in different places. With such a wide selection, we can help you select the specific media that fits your needs and budget.
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With a little research, you can choose locations based on budget, geography, and target audience. Take advantage of the many unique OOH formats, each offering its own set of benefits and advantages, to get your message to the right audience, at the right time and in the right place. With buses running from the city to the suburbs, a wider audience will see your ad moving along the road. Lineside bus shelters offer a way to meet people while they are there, riding or waiting for the bus. Static and digital billboards offer high and high creative space and are placed along busy highways. Wrapping your message in all these styles will increase impressions and drive results to motivate buyers.
Less is more. It may seem like a simple statement, but some people invest too much in their ads. This is outdoor advertising. The guiding principle of all outdoor creativity is simplicity. People are on the go and only have seconds to receive your message. Keep it simple but bold, with a clear call to action and an eye-catching image that ties it all together.
Remember your brand! No advertising campaign is worthwhile if it is not relevant to the brand. This does not mean that your logo will be large. It shouldn’t be the first thing people see, but they should be able to associate your brand with your ad. In short, create an interesting idea that is related to your brand and will attract the attention of the consumer.
Be creative. Give them something to talk about (“Let’s give them something to talk about”). This is your chance to be brave and bold. Got ideas to get a response? Do people remember him? Your ad will be seen by thousands of people, so use this opportunity to attract more customers. When your ad gets people talking and talking about it, they’re more likely to remember your brand and look for it in the future.
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Digital billboards are a game changer in out-of-home advertising. They offer unparalleled flexibility, liveliness and real-time… If you’re not sure why you should invest in social media campaigns, these social media advertising statistics will help.
Here’s a roundup of the most important social media marketing statistics every marketer should have in their pocket to inform their 2023 advertising strategy.
By now, everyone understands that you can’t just work with organic posts. Brands need to connect with paid advertising to work together with social media. Each strategy has a positive effect on the other, so make sure that in 2023 you spend as much money investing in paid social networks as in organic ones.
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With so many channels, social media advertising can sometimes feel overwhelming. But don’t worry. We’ll guide you through important advertising statistics to help you understand where to allocate your advertising budget and resources for successful campaigns.
Bonus: Download the free Social Advertising Guide and learn 5 steps to creating effective campaigns. No boring tricks or tips – just simple instructions that are easy to follow and really work.
With social media platforms becoming highly monetized and brands turning to social business as part of their transformation strategy, it’s no surprise that businesses are looking to spend heavily on social media advertising. After all, why not advertise where over 3.6 billion people hang out on a regular basis?
Between 2020 and 2025, the number of people using social networks worldwide is expected to increase from 3.6 billion to 4.4 billion. That’s more than half of the planet’s population moving through social channels.
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This is where you first heard (well, in our Social Trends 2022 report) that short videos are back in style. Thanks in part to the continued growth of Instagram Stories, Reels and TikTok, video content is quickly translating into how ad marketers reach audiences.
Surprisingly, half of adult Internet users say that when brands use their data in advertising, it helps them discover (50%) and find (49%) products and services they are interested in.
With advertising taking a hit following the introduction of additional privacy measures that allow iPhone users to opt out of sharing tracking data, these statistics show that marketers who rely on advertising to grow their business are hoping that more all is not lost.
52% of social media users say that a platform that protects their privacy and data has a big impact on their decision to engage with advertising or sponsored content they see on a channel.
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In 2021, social media advertising generated $153 billion in revenue worldwide, and this number is expected to grow to over $252 billion in 2026. The first largest advertising market? Search ads.
But if brands want to make a name for themselves, they need to work harder to create ads that reflect and enrich the unique experience each social network offers. As the advertising space becomes increasingly competitive, social network operators must be creative and produce high-quality content that reflects the specific experience of each network.
In 2022, annual social media advertising spending will reach $134 billion, an increase of over 17% in 2022 (that’s an additional $23 billion!)
This does not mean the end of campaigns on social networks Facebook, Twitter and Instagram. However, marketers should focus on the current favorites: TikTok, Pinterest, and Snapchat to reallocate some of their advertising budgets as these channels grow in popularity (especially TikTok).
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Wow! This means Instagram advertising campaigns can reach more than half of Instagram’s 2 billion users in 2022.
This figure represents more than a quarter of the platform’s global net ad revenue. Ad spend is also growing faster for Stories than Instagram Feed. Marketers would be foolish not to split their ad budget across stories, reels and feeds to maximize impressions and clicks.
If payment is part of your social media strategy, it’s worth noting that Instagram’s ad reach is currently far greater than Facebook’s reach. Could this indicate a trend for audiences to be more engaged on other channels?
Insta’s popularity is growing and so is its promotion. If you’re looking to spend your advertising budget on Instagram, it’s also worth knowing that their ad reach has grown by over 60% in the last two years.
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For marketers, this suggests that Instagram is the perfect place to advertise targeting both demographics.
Will advertising on Reels start in 2022? Or are marketers relying on stories and in-feed ads to generate impressions and clicks?
Our advice to marketers is to try new ad formats and decide which one works best for you. For example, some brands may be more successful with Reels advertising in 2022, while others may see more impressions and clicks through feeds, stories and research.
Meta, the parent company of Facebook, Messenger, Instagram and Whatsapp (collectively known as the Meta family of apps), has increased ad impressions by 10% in 2021. This is something to keep an eye on because if the Meta rolls out this capability, this number could continue to increase. to advertise on Whatsapp, the only free app in the family.
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According to Meta, “on the impressions side, we expect increased competition for people’s time and a shift in engagement from video-level apps like Reels, which monetize more slowly than Feed and Stories.”
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