Most Effective Real Estate Advertising – More and more real estate agents are using online marketing to reach potential buyers – and for good reason. According to the group’s Consumer Housing Trends Report 2019, 84% of buyers and 59% of sellers trust online real estate resources. And with 69% of sellers appreciating an agent who advertises on social networking sites, it’s easy to see why social media advertising is becoming increasingly popular. Buying Facebook Real Estate can be an effective digital marketing strategy and a great way to connect with great consumers:
Effective real estate advertising increases your brand awareness by reaching people who are interested in buying or selling a home. You can use Facebook ad targeting to generate real estate leads by selecting keywords that are relevant to your business. This way, you are sure to reach your primary audience. Consider targeting users based on them
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Location: You can specify a zip code, city or state to reach buyers and sellers in your real estate farming area.
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Pros: Facebook knows what people are interested in, so consider an interest like home improvement or real estate investing.
Behavior: Another option is to target homeowners based on their recent purchases or target your ads to buyers who are likely to move.
Contacts: This option allows you to reach people who like your Facebook page or even remove people from your ads if you want to get new leads.
Don’t wait for peak season to start planning your real estate Facebook marketing posts – prepare them ahead of time. Did you know that US homes for sale in early May sell for $1,600 more than the average listing for the entire year? Or that homes listed on Saturdays get the most views in the first week of listing?
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By planning these best marketing times in advance, you can better target your audience and generate leads. It also helps you accurately budget for real estate social media marketing on a monthly basis.
First impressions are everything on your real estate Facebook posts. People can only take a second or two to decide whether to click on a home link, and 49% of buyers consider it very or very important to see professional photos of a home before deciding if it’s right for them. .
It is very important to make sure that your real estate image represents your brand, but also appeals to your audience. Consider hiring a professional or investing in a camera that takes high-quality photos. If you decide to hire a professional, you can browse our directory of real estate photographers to easily find the one you need.
We found that 60% of buyers consider it important to see a home’s floor plans before deciding if it’s right for them. Combining floor plans with high-quality photos will help your Facebook real estate listing stand out from your competition and provide buyers with a realistic view of the home.
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Professional and informative details can also set your real estate Facebook posts apart. Keep your description short and engaging – the goal is to get your audience to click on a link in your ad to find out more. Since 58% of buyers consider it very or very important to get comprehensive information and a home’s history before deciding if it’s right for them, make sure the link contains complete information about the listing.
As a First Agent, you have access to personalized property landing pages where you can display all property information while showcasing your brand.
Did you know that Facebook posts are the most engaged with videos, with 8 billion views per day? And that 72% of sellers value an agent who has video or other media taken from home? You can use real estate video ads on Facebook to give your audience:
If you want to take your company information a step further, you can also create an interactive 3D Home® presentation.
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Carousel ads are a great way to display Facebook real estate ads with heavy visual content. You can display images in a list-like format so that visitors can browse through them. Carousel ads are an effective way to:
Referrals are a real estate Facebook marketing tactic because they build trust. When potential clients see that you’ve gone above and beyond for past clients, they may be willing to use you as their representative. Referral ads can be a single image, a carousel or in the form of a video. Try sharing a video testimonial from a previous customer or a photo of your customer as they move into their new home. You can drive traffic to customer reviews on your website or your Premier Agent profile.
Running Facebook ads at the same time (and to the same audience) as traditional marketing methods like postcards, flyers, and newsletters creates multiple touch points for your cultivation area to help convert leads. You can potentially show up on their social media feed, inbox and email to make sure you’re in the know if they decide to sell or buy a home.
Facebook offers advertising metrics that you can track to improve the performance of real estate Facebook ads. The metrics you can measure are:
Highly Effective Examples Of Real Estate Ads For Facebook & More
Engagement: The number of times a potential lead acted on your ad, either by clicking, sharing, commenting or responding.
Impressions: How many times your message has been viewed. If the same person sees your ad multiple times, it counts as multiple impressions.
Cost Per Action (CPA): Costs based on a specific person’s activity – commonly used to measure ad ROI.
Measuring the effectiveness of Facebook ads will help you gather insights to create better and more effective campaigns in the future. Generally, advertising is designed to spread the word about your company, product, or service. Basically, advertising increases awareness of your offerings. In the world of real estate, advertising is a valuable tool for sharing the services you offer or the homes you sell. When 44% of home buyers start the process by searching online, online advertising has become more important. So how can you increase awareness of your business with advertising? Real Estate Ads Real estate ads are used to advertise real estate agents and real estate companies. They can be in many formats (eg text, image and video). And they all have the same goal: to get information about your company. Effective ads, including Facebook ads, must: Be visual Be relevant Include a value proposition A clear call to action Here are some of the best real estate ads. Plus, we look at what makes them so special. Examples of Real Estate Ads 1. Realtor.com Facebook Real Estate Ad Source: Realtor.com Why It’s Effective: The purpose of this ad is to communicate that the Realtor is a top Realtor and local expert in the area. The visual appearance is clear and uncluttered. And the call to action is “Let me help you find your dream home!” 2. Facebook Real Estate Advertising by Zephyr Real Estate Source: Registry Why It’s Effective: Realtors can even share their information with Facebook ads. This Zephyr Realtor listing shares listing information, a clear picture of the home, and a call to action to view the home. 3. Windermere Real Estate Video Real Estate Ad Source: Windermere Real Estate Windermere Real Estate created cinematic ads that highlight their tagline: All for you. They highlight how their agents go above and beyond to provide excellent service to their customers. 4. Redfin Video Real Estate Ad Source: Redfin Why It’s Effective: Redfin video ad is short and sweet and uses humor to grab the audience’s attention. This announcement highlights the key points of Redfin services and why people should work with them. 5. Corcoran Real Estate Advertising Source: Corcoran Why It’s Effective: The Corcoran Live Who You Are campaign includes a series of high-quality prints. The campaign had its own hashtag #livewhoyouare to engage people in the conversation. 6. Flyhomes Facebook Real Estate Ad Source: Flyhomes Why It’s Effective: This ad speaks to the communication style of thousands of home buyers, who are most likely to make the home buying process as streamlined as possible. The highlighted quote leads the reader to believe that working with Flyhomes will simplify the home buying process for them. 7. Facebook Real Estate Ads from Compass Source: Why Compass is Effective: Although more generic in nature, this ad can appeal to a wider range of users when shown to users looking to buy a home online or Interested in renting. Because of the ubiquitous image. This serves as an effective initial ad to get the compass on the radar of users who are just in the early stages of buying or selling a home. 8. Real Estate Facebook Real Estate Ad Source: Why Real Estate Is Effective:
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