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Online Marketing Ideas For Small Business
As a small business owner, I have spent years looking for new and authentic ways to bring my offerings closer to those who need them.
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I have tried many marketing ideas in business and learned from countless mistakes. And what I learned is that you don’t have to spend a lot of money to have a good marketing strategy.
There are many free and inexpensive ways to advertise your small business. The key is to try different things to find what works best for you.
When you think of digital marketing, you may immediately think of running paid ads on Google or Facebook. But if you give online advertising a second thought, you’ll find that there are countless ways to sell your services online that don’t require nearly as much as paid advertising.
According to Digital Marketer, online marketing is a customer value journey that aims to build new leads and convert them into loyal, repeat customers. This means that digital marketing is about finding ways to truly connect and help people online.
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One of the best ways to help people is to answer their questions, and nowhere do people ask more questions than Google.
Think about what you sell and think about the questions your ideal customer would have when looking for your product. You can start a blog and write articles to address these issues while maintaining the respect and trust of your readers.
As with any marketing tool, there are tons of people trying to implement the strategy. Therefore, you will need to learn some search engine optimization (SEO) strategies in order to stand out in the search results.
SEO is not as scary as it sounds. It’s simply about observing the questions you’re answering, getting into the mind of the questioner and including as much relevant information as possible to answer the question.
How To Do Social Media Marketing For Small Business
The key to building trust on social media is providing authentic content and displaying it regularly. If your content is only advertising or if you only post when you have a sale, customers may not trust you or follow you, the web algorithm may hide your content. This may prevent you from accessing and following them now.
Instead, choose one social media venue to invest your time in and post educational, informative or engaging content alongside your marketing content. Knowing where your customers spend their time is important.
For example, Instagram and Facebook are currently the most popular social media platforms in the United States, and Instagram has the most users under the age of 30, while Facebook users have the highest incomes.
Some of the best social media marketing ideas include posting testimonials about how unique your product is, words of encouragement that your ideal customer might like, or sharing a meme that illustrates the problem your product is trying to solve. You can also use direct messaging to connect with your followers like Mary Gui, founder of Sock Candy.
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“When I get a new follower on the @sockcandyofficial IG account, I send a DM thanking them for following Sock Candy and offering a welcome discount code to their first list. This was very helpful and led to many conversions,” Gui said.
You can be as creative as you want with your social media content. Keep in mind that the more creative you are, the more engaged your audience will be. And this can lead to many benefits for you.
Ninety-four percent of US consumers aged 18-44 access YouTube at least once a month, making it a great place to connect with your customers.
YouTube is owned by Google, so you can take many of the SEO principles you use for content and apply them to your videos.
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If your ideal customer has questions that can be easily answered through a video or other video, YouTube is a great platform for that. You can also use YouTube videos from your favorite websites and embed them in your posts.
Don’t stop posting your videos. Be sure to include links in your video or text descriptions for your products or services. You can also link to your other YouTube videos to continue building your relationship with your viewers. Once you build a following on the site, you can earn money on YouTube through ads and sponsorships.
Self-registration on Amazon is a great way to establish yourself as an authority in your field and get in front of people who are ready to buy to help solve their problem.
Writing and publishing a professional-looking eBook is very affordable and cost-effective. Be sure to use the book as a way to teach problem solving and wait until the end to talk about your work as a way to get to the right solution.
Creative Marketing Ideas For Small Businesses (2023)
The best low-cost marketing ideas for small business owners are those that allow them to connect directly with their customers. Answering questions on forums and Facebook groups does.
When you post a question in a forum or group, always try to help first and serve your business second. If you have an online course and you run into a problem teaching the answers, don’t answer by linking to your course. Answer the questions as you wish in your lesson. Then, after talking to the person who asked the question, offer a course that covers it in detail.
This helps build trust in the group, and as a result, people are more likely to buy your product.
Email lists are the foundation of most successful internet businesses. While all other platforms control how you use them, you always have your email list and can take it with you wherever you go, even if you change your company name or create a new website.
Small Business Marketing Ideas That Generate Leads And Grow Revenue
One of the easiest ways to collect email addresses is to offer free products such as cheat sheets, PDF guides, templates, etc. You can use your blog, social media account, e-book or a simple landing page to offer your digital products and send them to email addresses using services such as Constant Contact or ConvertKit.
Once you’ve collected their emails, engage them at least once a week with useful and relevant content to build trust.
Facebook groups are a great place to build a community of people with common interests or problems to solve. Creating your own team can bring your customers to you and position you as an expert in what the team does.
Jacob Bouvier runs a studio for boudoir photography. His Facebook group brought in more customers than any other channel. He says it’s because they get to know him as a person before they decide to become a customer.
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“Nine out of ten of my posts have to do with my mission of body acceptance, self-love and authenticity, but nothing to do with my photography. About 1/10 of the content has to do with my photography,” Bouvier said.
Building a group will take time, but you can speed up the process by asking questions about engagement opportunities on a daily basis thanks to Facebook’s scheduling and response system for each member. This will help them feel like they are part of the community and that you really care.
One of the most popular and effective online small business marketing strategies is to hold free online courses or seminars. Imagine a problem your ideal customer is struggling with that you can help them solve in an hour or less. It can be as simple as editing a blog post or video, then posting and answering questions at the end.
You can easily do this for free by going to Facebook, Instagram or YouTube. If you want something more exclusive, Zoom allows you to organize lectures for up to 100 people for 45 minutes at no cost.
Small Business Saturday Marketing Ideas
Blocking is a great way to get your online business online. A personal trainer might host a fitness challenge, a cleaning service might host a 7-day decluttering challenge, or a pet groomer might host a “sit, stay” challenge for people with aggressive dogs. All it will take is for the potential customer to recognize the problem and understand that he needs help to solve it.
Submit your question via Facebook group or email. You can have any time from 5 to
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