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Starting a new business is not an easy task and requires a lot of time and effort. You need to fine-tune your offering, choose the right sales channels, research your target customer, and more.
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However, no matter how good your product or service is, people won’t know about your business unless you market it. Marketing is an important part of building your brand and generating sales leads for your small business. In this post, we’ll cover some of the best marketing techniques that will help you grow your small business in terms of both size and reputation.
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The first thing a new business needs is a website where people can learn about your business and buy your products or services. If you build a website that is optimized for both search engines and conversions, you have already crossed the first hurdle.
Getting organic traffic to your website should be your first priority before you start investing in other marketing tactics.
There is a lot that goes into creating an SEO-friendly website, but these tips will get you started on the right track.
For any business, it is important to connect with your target audience and establish a distinct brand image. Telling your brand story is a brilliant and effective way to achieve this.
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Brands that are authentic and have a good story about how they came to be are often easier to remember and form a lasting impression. So if you want people who hear about your brand to remember it for the first time, tell them your brand story.
Burt’s Bees, for example, takes every opportunity to tell the incredible story of how the brand came to be. This is a simple story about a boy meets a girl, falls in love, and creates something that will last long after they are gone.
They have a detailed “About Us” section on their website and have a separate page to tell their brand story. It also includes important milestones in the lives of the founders and in the history of the brand. The use of videos and pictures to tell the story is amazing and memorable.
As a small business owner, one of the cheapest and most effective forms of marketing you can invest in is social media marketing.
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If you are willing to invest the time and effort, you can do it yourself for minimal cost. And, as your business grows, you can start leveraging social media marketing tools to manage your accounts.
There are many things that are required to formulate a successful social media marketing strategy. These are just a few suggestions to get you started. Once you get the hang of it, you’ll need to dig deeper, improve yourself, and try more sophisticated social media marketing tactics.
This is a simple but effective marketing strategy that is often overlooked by small businesses. You might think that this program is only for big companies with lots of customers. However, this is not necessarily true.
Small businesses have a lot more to gain from such initiatives, as it is one of the best ways to generate leads. Think about it from the customer’s point of view.
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Would you buy from a brand you’ve never heard of just by looking at a promotion or advertisement? No rights?
But if someone you know and trust recommended it to you, would you at least consider trying it? The answer for most is yes.
That’s the power and the beauty of referral marketing, and it’s why you should have a referral program. By providing giveaways, you can incentivize existing customers to recommend your brand to their friends.
Additionally, you can offer rewards to customers who complete certain actions, such as following your social media channels or making a purchase. This will ensure they engage more with your brand, driving customer retention.
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Having a data-driven marketing strategy gives you an edge and makes your initiatives more effective. As a small business, you can’t make mistakes and you have to do it right from the start. This is where data and analytics can help you.
And the best part is, you don’t have to pay for an advanced software solution to get one. There are many free or affordable options you can use.
Social media analytics, for example, is available for free as most platforms have built-in analytics tools that can give you all the important insights. Similarly, for your website, you can use Google Analytics to gain insight into how your different landing pages are performing.
One thing you should invest in is a social media monitoring tool as it can help you track relevant conversations and respond to them. This is very important for small businesses because it is very important to answer customer questions and solve problems quickly. Established brands may still be able to live with a few negative reviews, but for a small business they can be devastating.
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So no matter what type of marketing tactic you try, be sure to monitor and measure its performance metrics and do your research before implementing it.
This is one thing that can help you stand out from others in your niche and build your brand image. Everyone probably uses the same marketing tactics as you, so you need to find other ways to stand out.
When you start creating buzz in your industry, people will start inviting you for interviews and podcasts. Take the time to participate in these things as they further enhance your reputation.
This tactic, while relevant for all businesses, is especially important for new businesses looking to build brand awareness.
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Even the best companies with amazing products can struggle to gain initial momentum and get people acquainted with their brand. And, if you’re launching an innovative product, it’s even more difficult to get people to understand what it is and how it can help them.
This is where product tutorials and how-to videos shine. These videos show what your product does and the different ways it can be used.
This removes the initial hurdle where most businesses fail to get their target customers to understand the value they provide.
Take for example Panasonic’s explainer video for its ES-SL33 shaver. The products are innovative and have many advantages over ordinary razors. However, the brand could not convey how it differs from other razors, if not for this explanatory video.
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So the next time you launch a new product, create and promote an explainer video to generate consumer interest.
If you own a small business and are struggling to achieve your marketing goals, try the tactics mentioned in this post. It’s a proven marketing technique that can give you the boost you need to beat your marketing game.
The 4 P marketing strategy is Product, Price, Place and Promotion. They are examples of marketing mixes, or the mix of tools and methodologies that marketers use to achieve their goals. Have you ever sat down to post some content on social media, but were overwhelmed by it? You can’t think of what to write.
That’s why I’ve created over 25 great social media content ideas for small business owners. You can immediately use it to increase engagement and attract more followers.
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As a one-person business, you will manage social media accounts above all else. The good news is that there are lots of ways to create great content without spending a lot of time or money.
The following list is filled with various social media content ideas. You don’t need to run them all; choose only what suits your business.
Many small business owners want to get more traffic to their website. So let’s see how you can do it.
First, you should consider writing a short paragraph explaining to your readers what they can find on your website or why they should read your article.
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Of course, you’ll want to include a link to your blog post or website. But social media platforms, like Facebook, don’t want you to kick people off their site. If you share the link, they will automatically show your post to fewer people. So what can you do? Here are some hacks that work really well:
For example, on my Big Income Heaven Instagram, I post a clear call-to-action at the end of the caption:
If you want to get more followers and turn them into loyal customers then you should first share some free tips and tricks to show off your skills.
Because once they see that you are an expert in your field, they will be more likely to believe you when it comes time to buy something from you.
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Daily threads are the easiest to create and perfect for filling out your content calendar. You can run it on any platform, so choose the right one for your small business.
Giveaways or contests are an easy way to give something back to your followers. It’s also great for getting more leads, increasing engagement,
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