Social Media Marketing Campaigns Examples

By | March 6, 2023

Social Media Marketing Campaigns Examples – According to a 2021 survey by The Harris Poll, 43% of consumers used social media to discover new brands and 36% used social media to buy products or services. This number will only increase as the use of social media increases.

In 2020, with more consumers staying at home, this means brands will have to redouble their efforts to connect and interact with them online. The result is the creation of many new campaigns using different strategies. Here are some of the best examples of social media in 2020.

Social Media Marketing Campaigns Examples

Social Media Marketing Campaigns Examples

Using user-generated content as a marketing strategy is nothing new. It’s all about how you use it in your social media marketing campaign that sets brands apart.

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Today’s smartphone cameras have gone beyond the point-and-shoots that some of us may still keep hidden in the back of the closet. Every year, smartphone cameras get new updates in resolution, lenses, sensors and more. While many people may use their smartphones for selfies and food photos, both amateur and professional photographers know that a good camera is essential.

Apple’s “Shot on iPhone” campaign started as a simple UGC campaign challenge that took photos of iPhone users, shared them on the brand’s social networks, and used some of the billboards throughout world.

So when incredible photos and videos are created by real users, the resulting content makes the quality of the iPhone camera even more convincing to others. The campaign now has 20 million posts on Instagram alone and counting.

It’s safe to say that “Zoom” has become a household name in 2020. It has become synonymous with video conferencing, even if the product used is not actually Zoom itself. As more people fall into the new situation of working from home, many backgrounds are less favorable. From kids running around a messy living room to uncomfortable stares in your bed, virtual backgrounds have become essential to many people.

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Do you have a virtual game running in the background? This is your chance to showcase your creativity (or your team’s creativity) against a virtual backdrop and… Posted by Zoom on Thursday, February 20, 2020

Virtual Background Awards entry thread! Competition for time over distances. 🏆💻 We were surprised, amused and confused. Let’s start with @narze’s “Me and my Husky” entry. 🐺👅A true technical talent. Beautiful puppies. To enter, tweet 📷 and mention @ZoomWinning — Virtual Background Awards (@ZoomWinning) March 20, 2020

Zoom took advantage of the situation. They run contests that encourage users to create and share their fun and unique virtual backgrounds. Zoom has created a dedicated landing page for contest entries and a separate Twitter account documenting some of the best. Through a fun campaign, Zoom also educates its users about the virtual side of the background and gets them to use the software.

Social Media Marketing Campaigns Examples

While traditional business advice dictates not getting involved in politics or strong opinions, the latest data shows it may be worth it. Data from our recent #BrandsGetReal survey shows that 70% of consumers believe it is important for brands to take a public stance on social and political issues. Another example of a social media campaign captures the core value of a company.

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Starbucks’ #WhatsYourName UK campaign was inspired by transgender customers who shared stories of trying on their names at the cafe. The video spot shows James repeatedly dead in various situations. When the Starbucks barista asks for his name, he says it and writes it on his cup.

In addition to the video, Starbucks also partnered with Mermaids, a non-profit organization that supports gender-diverse children and their families. The company donated the proceeds from the limited edition Mermaids Cookie to the organization, surpassing its goal of raising $100,000. #WhatsYourName has won many awards and shows how successful a social media marketing campaign can be when it reflects a company’s core values.

Everyone loves a good challenge and 2020 is full of them to say the least. Many of the challenges or ideas on social media come from the users themselves and some from brands. Also contributing to the proliferation of challenges is the rise in popularity of TikTok. The platform, which became popular based on its ability to communicate with others, quickly sparked many challenges and memes that spread to other platforms.

The #PlayWithPringles campaign started in Europe and built on existing TikTok content. Since the brand saw that TikTok users were already creating content on their cans, they made a challenge to make it a brand campaign. Using TikTok Creators and the platform’s influencer culture, Pringles promoted a creative video around its iconic cans. After the first creators were published, the challenge grew organically with more and more content.

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@karna.val Бандиты, го веселиться! Join the #PlayWithPringles challenge! Pass the hashtag, win cool prizes: headphones, Xbox and iPhone 12!🖤♬ Play Pringles –♬

The result of the campaign after only five months is more than one billion views on more than 278 million videos. The posts received an average of 13% engagement, making them one of the most successful examples of social media campaigns on the platform.

With museums closed to the public for long periods of time in 2020, they will have to be creative in how to engage their followers and patrons. The Getty Museum is taking advantage of stay-at-home orders, always considering their patronage to families in need. They ask people to create any artwork using whatever they have. The result is a fun series of fantastic entertainment.

Social Media Marketing Campaigns Examples

We invite you to recreate a work of art with objects (and people) in your home. 🥇 Choose your favorite piece of art 🥈 Find three things you have around your house⠀ 🥉 Recreate a piece of art using these things and share with us. — Getty (@GettyMuseum) March 25, 2020

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The museum receives many contributions, but in addition, the museum is able to connect with its followers and educate them about works of art. It also takes time for those hiding in place, which is a win-win.

Who doesn’t love seeing a furry dog ​​playing or sea otters having fun? Cute animals, whether wild or domesticated, tend to evoke immediate “conclusions” and feelings of happiness. Emotional marketing is a tactic used in marketing and is used in many examples of social media campaigns.

The Shedd Aquarium in Chicago, which was closed to the public for most of 2020, found itself in a situation where the penguins lost their usual interaction with visitors. While the aquarium was closed to the public, the staff still had to take care of the animals, so they started taking the penguins on tours of the museum.

The #WheresWellington campaign features Wellington the penguin roaming the corridors of the aquarium. In each documented exploration, followers learn about the different habitats, animals and exhibits available at the aquarium. Plus, a small dose of pure penguin joy is sure to lift your spirits in mid-2020.

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For a big football game in February, Google made a video showing the use of Google Assistant. It shows an elderly man asking Google Assistant about memories of his late wife, scrolling through slides and videos on the screen.

The video topped a company’s ad analytics ranking for the day. Almost half (49%) of users had a strong emotional response while watching the video. Compared to the average ad, it made people twice as likely to smile, four times happier and 12 times sadder. Purchase intent after viewing is 46%, which is higher than usual in the US.

Using the element of surprise is a marketing tactic, but it can be difficult to get right because consumers see so much these days. To get ideas for this strategy, try consulting with people outside of the marketing department about a new take on social media content.

Social Media Marketing Campaigns Examples

When the National Cowboy and Western Heritage Museum’s marketing department realized it was working from home, it became a challenge to get content out of the museum. They handed the social media reins to their head of security, Tim Tiller, who left the accounts.

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Hi, I’m Tim and I’m the head of security at The Cowboy. I was asked to take on additional social media management duties while the museum was closed. I’m new to this but excited. My team will also continue to protect and monitor the museum. Thanks, Tim Send — Nat’l Cowboy Museum (@ncwhm) March 17, 2020

Seth from marketing said people like me to take some pictures at our Selfie stations at The Cowboy. Here’s one from the Rodeo Gallery. Have fun! Thanks Tim — Nat’l Cowboy Museum (@ncwhm) March 19, 2020

The photo from the Selfie station is not quite right. Now I got it. Here’s Warhol and West’s Selfie Station, running through May 10, 2020. Thanks Tim — Nat’l Cowboy Museum (@ncwhm) March 19, 2020

Social media seems to be very filtered from brands. Everything is planned despite any desire to express authenticity. So when the museum started tweeting thoughts and photos of the objects, it was a refreshing change. People supported Tim and the museum experienced astronomical growth. Before Tim took over, he didn’t have 10,000 Twitter followers. Today, he has more than 279 thousand followers.

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